Back to school emails are hot right now! The back to school season is a huge moneymaker for brands everywhere. This year back to school spending is expected to hit $83.6 billion, which is about $687 per household, according to the National Retail Federation. While a majority of parents plan to head to department stores […]
Staying on top of all-things-email-marketing is a challenge, especially for small businesses. Research shows forty-nine percent of small business owners handle their own marketing. Even if you're an experienced email marketer with a team of people at your disposal, studying new trends, reviewing best practices and finding ways to improve ROI is a daily chore. […]
To be a successful marketer, you have to keep your audience engaged. But engaging customers, or interacting with your audience to create an emotional connection with your product or brand, can be a tall order. A recent Gallup poll shows just 40 percent of customers are engaged. Translation? There’s room for improvement in the customer […]
Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing very important to the success of your business. Knowing the nature of email marketing, a few characteristics are a necessity to be successful in your email marketing […]
