Category : SPAM Topics

Email Blacklists and Spam Filters, Message Deliverability, SPAM Topics
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How to Check and Request Removal from 88.blocklist.zap (88.blacklist.zap)

What is 88.blocklist.zap and How to Get Unblocked What is 88.blocklist.zap? 88.blocklist.zap is an internal ‘DNSBL (DNS blocklist)' maintained by Microsoft's Forefront Hosted Exchange service.  It resides on dnsbl.forefront.microsoft.com but is not publicly accessible. Note that it's actally called 88.blocklist.zap – not 88.blAcklist.zap.   Yea, so how does this relate to my email being blocked by […]

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Email Response Rates, SPAM Topics, Webinars
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Webinar: How a SPAM Firewall Works

Our first webinar – 'Email Marketing 101' focused on tips to improve delivery with a concentration on email content.   In this Webinar, (aka "Why Good Emails Go Bad") we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients […]

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Email Response Rates, Online Marketing Tips, SPAM Topics
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What is a “spam honeypot” or Spamtrap?

ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or 'honeypots' to catch spammers – but what exactly is a 'spam honeypot' and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or closed domains.  The logic is simple: a 'dead email […]

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SPAM Topics
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What is Email “Phishing”?

You know those annoying emails that pretend to be from PayPal, EBay or the local bank, asking you to login to your account and validate your password or other credentials? Those are "phishing" attacks – you've officially been "phished". According to Wikipedia:  "Phishing is the criminally fraudulent process attempting to acquire sensitive information such as […]

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Email Response Rates, Online Marketing Best Practices, Online Marketing Tips, SPAM Topics
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11 Common SPAM Content Mistakes

If you send email campaigns long enough, you will run into spam filter issues.  As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters.  SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM […]

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Online Marketing Best Practices, SPAM Topics
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CAN SPAM Act: Update

During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws.  You will note in this post that, contrary to popular belief, ‘opt-in’ is surprisingly not a legal requirement. Offering additional impetus for the timeliness of the topic: we just passed the […]

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