The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back memories of crazy-complex CRM software for some people. It can evoke thoughts of endlessly boring meetings spent configuring that software, followed by more time and annoying headaches incurred trying to get it to actually work. If you didn’t already have enough reasons […]
Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]
Remember how Einstein reportedly said “The most powerful force in the universe is compound interest?" Ongoing testing leverages that force. If you could get just a 3% improvement per week from your email campaigns, what would that mean at the end of a year? Well, if you started out in January earning $100 per email, a […]
The "What, Why and How" Guide To Dynamic Content Boxes The world of marketing has experienced a paradigm shift. Years ago it was standard practice to send out a generalized offer or email newsletter to your whole subscriber list. How things have changed…now subscribers not only want tailored content based on their interests, they expect […]
To be compliant with our new forms changes (i.e. unsubscribe pages and subscriber preferences center), you need to update your list names and add list descriptions. Adding list descriptions is optional, but we recommend it, as it will give subscribers a clear understanding of what they are signing up for and/or unsubscribing to. Follow the step-by-step […]
Are you looking for a simple way to grow your contact list? Adding an email subscription sign up form to your website is a great way to achieve this because it conveniently allows people to sign up for your email communications. By following a few simple steps, Pinpointe customers can easily generate the HTML code needed to add to a […]
Updated 10/20/2014 Our newest Pinpointe release (v4 – Nov. 2014) adds many new Pinpointe updates, features, enhancements, and improved email delivery! The full list is included below. Pinpointe updates in v4 include two major new features that have been re-designed – both impact all customers. 1) The Unsubscribe Process & Features Based on extensive research in the […]
Pinpointe Changed Their Unsubscribe Process and Features In October 2014 Pinpointe modified their unsubscribe process to help improve campaign results and improve subscribers’ retention rates. The Q & A below covers many of the common questions you may have. Q: Why has Pinpointe changed the way their ‘unsubscribe’ feature works? A: Up until now, Pinpointe […]
