Category : Pinpointe Features

Heat Maps for your website and email campaigns
Email Response Rates, Pinpointe Features
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6 FAQs About Heat Maps for Your Website and Email Campaigns

What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is an amazingly effective tool, we’re talking about its older, sometimes-forgotten-about big brother, the heat map. With a heat map, businesses can see how readers view […]

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databases,segments,tagged lists
Message Deliverability, Pinpointe Features
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What’s the Difference Between Databases, Segments, and Tagged Lists? [Includes Infographic]

Personalization and advanced targeting has become a necessity in getting the most out of your email campaigns. For this reason, managing your marketing contact lists has become more complex, and without the right tools, it can make any marketer's head spin. Let’s face it, a “one-size-fits all” approach just doesn’t work anymore. And, it's no longer as […]

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Drag & Drop Email Campaign Builder
Pinpointe Features
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We’ve got take off…Pinpointe’s New Drag & Drop Email Campaign Builder

It’s finally launched – our new drag & drop email campaign builder – and we couldn’t be more excited about it. After gathering feedback from hundreds of our customers, we set out on a mission to create the ultimate editor. Several weeks ago we realized our mission and rolled out a powerful new drag & […]

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email marketing tricks pinpointe
Online Marketing Tips, Pinpointe Features
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12 Tested Email Marketing Tricks to Skyrocket Your Results

Need an edge? Need some awesome email marketing tricks? Who doesn’t? To help you get and keep your email marketing awesomeness we’ve gathered up the best, most-effective, so-good-they’re-almost-cheating tricks. Just don’t blame us if you break the server or blow through product inventory. You’ve been warned. 1) Use subject line testing tools to refine your […]

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trigger
Autoresponders and Drip Marketing, Online Marketing Tips, Pinpointe Features
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Powerful, Personal, Automated: How to Use Triggered Emails

The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back memories of crazy-complex CRM software for some people. It can evoke thoughts of endlessly boring meetings spent configuring that software, followed by more time and annoying headaches incurred trying to get it to actually work. If you didn’t already have enough reasons […]

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How to Measure What Matters With Email Analytics
Marketing Metrics and Analytics, Pinpointe Features
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How to Measure What Matters With Email Analytics

Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]

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52 Email Split Testing Ideas
Email Delivery Tips, Email Marketing Best Practices, Message Deliverability, Pinpointe Features
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52 Email Split Testing Ideas

Remember how Einstein reportedly said “The most powerful force in the universe is compound interest?" Ongoing testing leverages that force. If you could get just a 3% improvement per week from your email campaigns, what would that mean at the end of a year? Well, if you started out in January earning $100 per email, a […]

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Email Personalization
Marketing Strategy, Online Marketing Tips, Pinpointe Features
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The #1 Most Powerful Method Of Email Personalization – Dynamic Content

The "What, Why and How" Guide To Dynamic Content Boxes The world of marketing has experienced a paradigm shift. Years ago it was standard practice to send out a generalized offer or email newsletter to your whole subscriber list. How things have changed…now subscribers not only want tailored content based on their interests, they expect […]

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