Category : Online Marketing Best Practices

advanced social media secrets
Online Marketing Best Practices, Webinars
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On-Demand Webinar | Secrets of Advanced Social Media Advertising

It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with Pinpointe and marketing strategist, Michael Reynolds, in this on-demand event. This webinar covers advanced topics like: How […]

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email versus social media banner
Marketing Strategy, Online Marketing Best Practices
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Email Versus Social Media: An Expected Beat Down

For some reason, I’ve been asked whether email marketing is dead a lot more this past year and it seems like an absurd question to me. What makes the question so absurd is that it has been statistically proven that email is the best way to get in touch with prospects and customers. In 2015, email […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Best Practices, SPAM Topics
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Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic just yet. With the transitional period currently […]

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Content Marketing, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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Optimizing Online Content for Conversions

Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites, but also how to create and integrate content for all aspects of their online marketing strategy, including items like blogs, videos, webcasts, […]

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Content Marketing, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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Optimizing Website Content for Conversions

Optimizing website content for conversions seems to be a hot topic these days. Up until a few years ago most business created their website with one goal in mind – to educate potential consumers of what product or service they offer. Many marketers knew very little about maximizing SEO and creating content that lead new viewers […]

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Online Marketing Best Practices, Online Marketing Tips
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7 Quick Tips to Improve Email Results

With 2011 on the horizon, email marketers can take this time to prepare successful strategies. Here are a few tips to improve performance and increase ROI for a strong new year:

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top-10-from-spam-complaints
Email Delivery Tips, Online Marketing Best Practices, Online Marketing Tips
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Top 10 Reasons for SPAM Complaints

When recipients report your email as spam – it impacts your email delivery rates pure and simple, so as a responsible email marketer, taking steps to lower your SPAM complaints will improve your email campaign results.   What exactly is a SPAM Complaint? When one of your email recipients marks a message as spam, their email […]

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