The New Year represents a fresh start. People are pledging to lose weight, kick bad habits and spend more time focused on what's important. While personal resolutions are important, so are business resolutions. This year set a resolution to overcome your email marketing challenges. The prevalence of email continues to grow. By 2019, worldwide email […]
Do You Have A Mobile-Friendly Website? You've learned the importance of a mobile friendly email and have figured out how to get your subscribers to open your email on their mobile device and respond to your call-to-action (which lands them on your website). A website visit is an important factor in determining if your email subcriber moves […]
Surprising Mobile Email Market Statistics Mobile email market statistics can be quite fascinating (and surprising)… Did you know that there are 91.4 million smartphone users in the U.S. alone?! And of those millions, 97% of 18-29 year olds and 92% of 30-49 year olds use a smartphone to send texts and open emails. You may even […]
If you've been using business to business email marketing software for at least six months, we have good news for you: According to eMarketer, a research and analytics provider, nearly one-third of emails sent in North America during the first quarter of 2013 were opened, representing the highest total rate in years.
The fact email users opened more messages in the first three months of the year – an actual reversal of email open trends, can be attributed to two important factors, eMarketer explained: the growth of mobile and email marketing automation. Let's take a minute to look over the stats. Read-on to get more mobile statistics…
Everyone has a smartphone now. You need to take advantage of this by adjusting your email marketing initiatives to account for the prevalence of mobile devices, while also incorporating social in order to improve response rates. Here's how th two are inter-related. Read more..
According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices. Chances are, your email might look downright awful when viewed on a mobile device. The use scenario we are seeing is that people use their smart phones to do real-time checking (often skimming) […]