Category : Message Deliverability

Email Delivery Tips, Email Response Rates, Message Deliverability, Online Marketing Tips
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3-Step Strategy: How to Engage Email Subscribers

Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was not only able to give […]

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Content Marketing, Marketing Infographics, Message Deliverability
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Make Content Marketing a Success: Notable Reasons, Ways, and Times

Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company budget to keep in mind. Consumers crave content marketing for this exact reason – they need the facts, they need the numbers, and they need to […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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DKIM Email Authentication

What is DKIM Email Authentication  Email authentication is a way to say, "This email is from Pinpointe's servers, but it's being sent on behalf of me, so you can trust it." It basically prevents your email from looking spoofed (like a forgery).  DKIM is the e-mail authentication standard developed by the Internet Engineering Task Force […]

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Email Authentication and Authorization, Message Deliverability
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Will DKIM Reduce Phishing and other Email ‘Spoofing’ Attacks?

DKIM is an email ‘authentication’ method that organizations and ESPs like Pinpointe use to verify to the recipient that the email is coming from a valid email server, and is not being ‘spoofed’ by a spammer. In an interview, Mark Risher, the anti-abuse product manager for Yahoo Mail gives his perspective on how important DKIM […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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DKIM / Authentication Advantages and Disadvantages

We cover an explanation of DKIM Email Authentication in our blog entry DKIM Email Authentication.  Here we’ll summarize some the top advantages and disadvantages. DKIM Authentication – Advantages If you have a very large list, your campaigns are more likely to get blocked or “throttled” by major ISPs like AOL, Yahoo, Hotmail, and Gmail. However, […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Deploying DKIM Authentication in 4 Simple Steps

DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that it sent the message.  Deploying DKIM for […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Install an SPF Record to Improve Email Delivery

This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said ‘Hey IT dude – we started using an ESP and we want to maximize email […]

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