Category : Message Deliverability

Web Content Personalization-Segmentation
Content Marketing, Message Deliverability, Online Marketing Best Practices
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Web Content Personalization and Segmentation – How to Do It Right

Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]

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videos in email marketing
Message Deliverability
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How to Use Videos to Improve Your Email Marketing Strategy

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to nonviewers. Have you ever […]

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use social media-email marketing-grow audience
Email Marketing Best Practices, Message Deliverability, Social Media
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How to Use Social Media & Email Marketing to Rapidly Grow Your Audience

Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge […]

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Using Psychographics-Email Segmentation
Marketing Strategy, Message Deliverability
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When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and […]

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Email-Marketing-Emerging-Trends-to-Survive-2019
Infographics, Message Deliverability
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Emerging Email Marketing Trends to Survive 2019 & Beyond

Interested in email marketing trends? Today’s digital marketers can’t afford to ignore a powerful tool that is email marketing. The channel is far from dead; in fact, it allows marketers to combine old-school methods with new digital marketing techniques. Despite the inception of social media and other marketing platforms, email remains to be a valuable […]

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Header-5 Essential Types of Videos Your Business Needs to Grow
Message Deliverability, Online Marketing Best Practices, Online Marketing Tips, Webinars
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ON-DEMAND WEBINAR | 5 Essential Types of Videos Your Business Needs to Grow

People Love Marketing Videos… A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in […]

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databases,segments,tagged lists
Message Deliverability, Pinpointe Features
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What’s the Difference Between Databases, Segments, and Tagged Lists? [Includes Infographic]

Personalization and advanced targeting has become a necessity in getting the most out of your email campaigns. For this reason, managing your marketing contact lists has become more complex, and without the right tools, it can make any marketer's head spin. Let’s face it, a “one-size-fits all” approach just doesn’t work anymore. And, it's no longer as […]

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