Category : Message Deliverability

databases,segments,tagged lists
Message Deliverability, Pinpointe Features
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What’s the Difference Between Databases, Segments, and Tagged Lists? [Includes Infographic]

Personalization and advanced targeting has become a necessity in getting the most out of your email campaigns. For this reason, managing your marketing contact lists has become more complex, and without the right tools, it can make any marketer's head spin. Let’s face it, a “one-size-fits all” approach just doesn’t work anymore. And, it's no longer as […]

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insert-perfect-subject-line-pinpointe
Email Delivery Tips, Message Deliverability
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How to Pick the Perfect Email Subject Line Every Time

Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David Ogilvy, granddaddy of copywriting and direct response marketing, famously said, “When you have written your headline, you have spent 80 cents out of your dollar.” […]

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Conquering the Dreaded Spam Trap
Email Blacklists and Spam Filters, Message Deliverability
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How to Conquer the Dreaded Spam Trap

If anyone ever makes an email marketing horror movie, spam traps should play the monster. In extreme cases, spam traps can slash deliverability rates down from 98% to 25% overnight. Here’s more of that spam trap horror story, as told by Travis Wetherbee. I recently worked with a client who built an excellent reputation. They followed […]

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52 Email Split Testing Ideas
Email Delivery Tips, Email Marketing Best Practices, Message Deliverability, Pinpointe Features
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52 Email Split Testing Ideas

Remember how Einstein reportedly said “The most powerful force in the universe is compound interest?" Ongoing testing leverages that force. If you could get just a 3% improvement per week from your email campaigns, what would that mean at the end of a year? Well, if you started out in January earning $100 per email, a […]

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returnpath benchmark
Email Authentication and Authorization, Email Delivery Tips, Message Deliverability
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The Truth About Email Deliverability

Uncovering How Your Sender Reputation Effects Email Deliverability There is no advertisement as powerful as a positive reputation traveling fast. An Email Statistics Report done by The Radicati Group, Inc. revealed that over 100 billion emails are sent and received per day, and the majority of that email traffic comes from business email. Out of […]

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Email Delivery Tips, Email Response Rates, Message Deliverability, Online Marketing Tips
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3-Step Strategy: How to Engage Email Subscribers

Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was not only able to give […]

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Content Marketing, Marketing Infographics, Message Deliverability
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Make Content Marketing a Success: Notable Reasons, Ways, and Times

Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company budget to keep in mind. Consumers crave content marketing for this exact reason – they need the facts, they need the numbers, and they need to […]

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