Category : Marketing Strategy

how-to-create-craveable-marketing-content-on-demand-webinar
Content Marketing, Marketing Strategy, Webinars
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On-Demand Webinar | How to Create Craveable Marketing Content That Attracts & Keeps Customers

Are you looking to acquire and retain customers… but aren’t sure which marketing tactics can help achieve these goals? In this on-demand webinar, Pinpointe and content creator, Lisa Furgison McEwen, shows you the ways to create and use awesome content that subscribers crave. In this on-demand event, Lisa covers: Types of content to create Writing tricks that […]

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how to get to know your customers better
Marketing Metrics and Analytics, Marketing Strategy
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How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]

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whitepaper downloaded
Content Marketing, Marketing Strategy
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My White Paper Was Downloaded, Now What?

White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only half the battle. Once you’ve created a white paper, you’ll have a healthy list of leads that you’ll want to follow up with. […]

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Why Revenue Attribution Really Matters
Marketing Strategy
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Why Revenue Attribution Matters and 4 Key Elements to Attribution Modeling

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.” Source: […]

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email versus social media banner
Marketing Strategy, Online Marketing Best Practices
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Email Versus Social Media: An Expected Beat Down

For some reason, I’ve been asked whether email marketing is dead a lot more this past year and it seems like an absurd question to me. What makes the question so absurd is that it has been statistically proven that email is the best way to get in touch with prospects and customers. In 2015, email […]

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should I gate my content gated content
Content Marketing, Marketing Strategy
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Gated Content – Should You Gate Your Marketing Content?

Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s start by clarifying what gated content is, as tit […]

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best-practices-for-email-opt-in-form-pinpointe
Email Marketing Best Practices, Marketing Strategy
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13 Best Practices for a Killer Email Opt-in Form

We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in form process, the results will follow through all the way to the end of the year […]

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