How would you feel if your inbox was full of emails offering you to buy cat food at a low price? Oh, I forgot to mention, you don't have a cat. You'd be annoyed. A lot of things have changed in the email marketing arena since the first email marketing was volleyed back in 1978 […]
You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website's messaging is unclear, it's probably costing you potential customers because they don’t understand what your company offers, which makes them click off your site? In this exclusive on-demand webinar, Pinpointe and […]
If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]
Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]
Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that […]
As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel. Your customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing […]
Ready to get new customers excited about your product or service? By creating a series of onboarding emails, you can get your customers pumped about your product and encourage them to use it at the same time. What does "onboarding" mean? Onboarding is marketing speak for familiarizing customers with your product via email. In short, you make […]
The worst fear for any event marketer is to plan every detail of an event and when it comes down to the big day, no one shows up. I know, your hands are getting sweaty just reading this. It’s okay! This blog on creative event promotion will help ensure your events are well-attended and attendees […]
