Category : Marketing Strategy

tips-marketing-automation
a/b testing, Autoresponders and Drip Marketing, Marketing Strategy
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5 Strategic Tips for Marketing Automation

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According […]

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build a Martech Stack-on-demand-webinarl
Marketing Strategy, sales funnel, Webinars
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ON-DEMAND WEBINAR | How to Effectively Build a Martech Stack & Integrate Your Marketing Tools

Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be […]

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email marketing agency
Email Marketing Best Practices, Infographics, Marketing Strategy
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Let Your Email Campaigns Unite with an Email Marketing Agency This Cupid’s Day (& Even Beyond)

An email marketing agency is an ideal partner for your email campaigns… Many companies do not have it in their budget for an email marketing manager. If this is the case, an email marketing agency can be a much better option because they work with your budget and have complete expertise on how to manage […]

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Email Delivery Tips, Email Response Rates, Marketing Strategy
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Lower Your Email Bounce Rates with Re-engagement Campaigns

The road to email marketing’s famed 40-1 ROI is littered with the mistakes of many well-intentioned marketers. This road is lengthy and has a plethora of potential mishaps, and even just one blunder can affect an entire email strategy and negatively impact your results. One common sign of a failing email campaign is high bounce […]

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Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips, Webinars
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ON-DEMAND WEBINAR | The Secret to Turning Your Website into a Conversion Machine

You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website's messaging is unclear, it's probably costing you potential customers because they don’t understand what your company offers, which makes them click off your site? In this exclusive on-demand webinar, Pinpointe and […]

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GDPR email marketing
Email Authentication and Authorization, Email Marketing Best Practices, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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GDPR & Email Marketing | How Will Europe’s New Privacy Laws Affect Your Email Marketing?

If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]

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video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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