Category : Marketing Strategy

video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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create Videos on-demand-webinar-header
Content Marketing, Marketing Strategy, Webinars
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On-Demand Webinar | How to Create Videos for Your Business People Want to Watch

Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that […]

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Marketing Strategy, Online Marketing Best Practices, Webinars
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ON-DEMAND WEBINAR | 11 Strategies to Grow Your Business with Email & Social Media

As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel.  Your customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing […]

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onboarding your customers
Autoresponders and Drip Marketing, Marketing Strategy
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Everything You Should Know About Customer Onboarding Emails

Ready to get new customers excited about your product or service? By creating a series of onboarding emails, you can get your customers pumped about your product and encourage them to use it at the same time. What does "onboarding" mean? Onboarding is marketing speak for familiarizing customers with your product via email. In short, you make […]

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5-creative-event-promotion
Marketing Strategy
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5 Creative Event Promotion Ideas

The worst fear for any event marketer is to plan every detail of an event and when it comes down to the big day, no one shows up. I know, your hands are getting sweaty just reading this.  It’s okay! This blog on creative event promotion will help ensure your events are well-attended and attendees […]

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how-to-create-craveable-marketing-content-on-demand-webinar
Content Marketing, Marketing Strategy, Webinars
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On-Demand Webinar | How to Create Craveable Marketing Content That Attracts & Keeps Customers

Are you looking to acquire and retain customers… but aren’t sure which marketing tactics can help achieve these goals? In this on-demand webinar, Pinpointe and content creator, Lisa Furgison McEwen, shows you the ways to create and use awesome content that subscribers crave. In this on-demand event, Lisa covers: Types of content to create Writing tricks that […]

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how to get to know your customers better
Marketing Metrics and Analytics, Marketing Strategy
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How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]

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