Category : Marketing Strategy

mail privacy protection
Autoresponders and Drip Marketing, Email Response Rates, Marketing Strategy
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How Apple’s New Mail Privacy Protection Rules Will Impact Your Email Campaigns

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]

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Email Marketing Best Practices, Marketing Strategy
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13 Best Practices for a Killer Email Opt-in Form

We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in form process, the results will follow through all the way to the end of the year […]

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Marketing Strategy
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12 Best Practices for B2B Welcome Emails [With Examples]

You know how you never get a second chance to make a first impression? Well, it applies to email, too. Except in email, you don’t have to worry about eye contact or how you look or your handshake. You just need to send a welcome email. Sadly, if you send a welcome email, you’ll also […]

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Marketing Strategy
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31 Blogs on Digital Marketing Strategy

> > Download a pdf of the article If you’re a marketer, your marketing strategy plays a big role in how you go to market to achieve your business goals. Even if you are a seasoned veteran, you may need a few tips, reminders, smart advice, or possibly just some inspiration, in creating your marketing […]

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Content Marketing, Marketing Strategy, Online Marketing Tips
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7 Quick Tips to Start A Digital Marketing Campaign

Curious about how to start a digital marketing campaign? Let’s admit it, today’s busy times demand more time from us than we can provide. With the coronavirus pandemic putting all industries on high alert, businesses and brands need to stay on top of their game to make sure their businesses run “as usual,” while curbing […]

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Using Psychographics-Email Segmentation
Marketing Strategy, Message Deliverability
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When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and […]

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email campaign management infographic
Marketing Infographics, Marketing Strategy
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Using Tools and Assets for Successful Email Campaign Management (with Infographic)

Several carefully executed complex operations contribute to the success of an email campaign and email campaign management. Agencies who cater to various clients for their email marketing needs find it even more daunting to manage the email campaigns because of a lack of proper processes and long approval cycles. 15% of agencies fail to customize […]

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