Category : Marketing Metrics and Analytics

Marketing Metrics and Analytics
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Essential Marketing Metrics – Beyond the Fluff (PART III)

This is a 3 part blog series that explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all.  If you are looking for an analytics tool to help you measure your online marketing, then you're in luck. There are hundreds, if not thousands […]

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Marketing Metrics and Analytics
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Essential Marketing Metrics – Beyond the Fluff (PART II)

This is a 3 part blog series that explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all.  If you are looking for an analytics tool to help you measure your online marketing, then you're in luck. There are hundreds, if not thousands […]

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Marketing Metrics and Analytics
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Essential Marketing Metrics – Beyond the Fluff (PART I)

This is a 3 part blog series that explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all.  If you are looking for an analytics tool to help you measure your online marketing, then you're in luck. There are hundreds, if not thousands […]

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Marketing Metrics and Analytics
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Email Marketing Metrics Everyone Should Know

Every email marketer is familiar with email camapaign open and click-through rates and while these metrics are important, they shouldn't be the only ones you rely on to determine the success of your email marketing programs (especially since tracking email campaign open rates can be problematic).   Understanding key email marketing metrics will help you determine whether […]

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Marketing Metrics and Analytics
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Email Marketing Metrics: Open Rates

 Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms.  In this 3-part blog we’ll cover email marketing metrics – starting with email open rates.  Other important email marketing metrics you may want to […]

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Marketing Metrics and Analytics
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Hard and Soft Bounces… What’s the Difference?

Each Webinar series we run, we get questions about the difference between hard and soft bounces. A 'Hard' bounce is a permanent fatal error such as – the domain no longer exists (company went out of business), the email does not exist (the person retired / left the company / died). Most Email solutions, including […]

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