Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics

Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

40 Email Marketing Statistics You Need to Know

When used correctly, email marketing can do some amazing things, like generate $0.11 of revenue per email sent and grow your customer and leads database at a rapid pace. Our friends over at EveryCloud put togther an infographic – The Giant Email Marketing Statistics Guide, which includes 40 email marketing statistics that will change the […]

Is Your Email Marketing Improving Your Sales Cycle?

Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]

How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]

Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead?

In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the cost of the leads you generate. Lead […]

How to Calculate Lead Value|How Much is a Lead Worth to Your Organization?

“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that having leads for your product […]

Email Marketing Benchmarks Every Marketer Should Know

Are you a little confused by email metrics? There’s a ton of things you can track, which is why looking at your email analytics can be a little daunting. How do you know what a good open rate is? How do your numbers stack up against others in the same field? Analytics are a useful […]

Read More Lisa Furgison McEwen Oct 19,2015

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Category : Marketing Metrics and Analytics