Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]
Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]
In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the cost of the leads you generate. Lead […]
“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that having leads for your product […]
Are you a little confused by email metrics? There’s a ton of things you can track, which is why looking at your email analytics can be a little daunting. How do you know what a good open rate is? How do your numbers stack up against others in the same field? Analytics are a useful […]
Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]
How do you measure the success of your email marketing campaigns? For years, marketers have trusted open and link click-through rates, unsubscribes and abuse complaints as a means of measuring the success of their campaigns. Problem is, these metrics don’t always tell the complete story because they measure the performance of a single email campaign. If you […]
This is a 3 part blog series that explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all. If you are looking for an analytics tool to help you measure your online marketing, then you're in luck. There are hundreds, if not thousands […]
