Category : Email Writing Tips

the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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warming-up-your-cold-email-strategy
Email Delivery Tips, Email Writing Tips
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5 Steps to Warming Up Your Cold Email Marketing Strategy

Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold emails shouldn’t send a chill up […]

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horrific sales emails follow-up sales emails
Email Marketing Best Practices, Email Writing Tips
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3 Horrific Follow-Up Sales Emails, and Solutions to Fix Them

There’s a lot of talk about welcome emails that set the tone for a relationship, and promotional emails that can increase sales, but follow-up sales emails are often overlooked. Follow-up sales emails shouldn’t be treated as the black sheep of the email family. They’re an extremely vital part of your sales strategy, which can results […]

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ideas for your newsletter-pinpointe
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal. While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To help you create can’t-wait-to-read newsletters, […]

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call to action
Email Response Rates, Email Writing Tips
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12 Tips to Create a Killer Call to Action for Every Email

To create a high-performing email, you need to build it with the right components. When Ford builds its Mustang, top-of-the-line parts are used to create a driving experience like no other. An email is the same way. Every part of an email should be the best it can be to ensure subscribers get the best […]

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Tips for Writing Email Subject Lines That Work
Email Writing Tips
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9 Tips for Writing Email Subject Lines That Work

Every copywriter and journalist knows the importance of a powerful headline. A subject line can make or break your email. More than a third of subscribers decide whether or not to open your email based on the subject line alone, so we've compiled nine tips to write subject lines that work. 1. The 50/50 time-spent […]

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best-performing-subject-lines
Email Response Rates, Email Writing Tips
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10 Best Performing Email Subject Lines

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right now. They’re designed to boost opens, clicks, and sales. If […]

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Email Writing Tips
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6 Tips to Drive Good Email Content Home

  Good email content is a necessity, but your message as a business marketer is what makes you relevant to your prospects. Having a stellar and creative concept is one thing, but driving that message home to your target audience is another. Add these six tips to your email content strategy and reach your audience quicker […]

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