Category : Email Writing Tips

big impact-email marketing-header
Email Marketing Best Practices, Email Writing Tips, Webinars
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WEBINAR on 8.22.18 | 8 Ways to Make a Big Impact with Email Marketing

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge… It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. On August 22nd, join […]

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email marketing trigger words
Email Marketing Best Practices, Email Writing Tips
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15 Best Email Marketing Trigger Words

Email marketing trigger words are meant to trigger your customers — not in ways that are going to leave them upset with you and your company, and not to be misleading, either — in ways that encourage them to interact with your website, emails, and articles. Increasing customer engagement is a great way to attract […]

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ideas for your newsletter-pinpointe
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

[Editor note: Updated May 2018] Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal. While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To […]

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Advanced Email Copywriting Tips
Email Marketing Best Practices, Email Writing Tips
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10 Advanced Email Copywriting Tips for Your Next Campaign

Writing a few sentences for an email campaign might not seem challenging, but there's an art to crafting effective copy. When your email message is well written, it can draw up to 7.8 times more traffic to your website. That's nothing to scoff at, and yet, many marketers are in such a hurry to get […]

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the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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warming-up-your-cold-email-strategy
Email Delivery Tips, Email Writing Tips
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5 Steps to Warming Up Your Cold Email Marketing Strategy

Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold emails shouldn’t send a chill up […]

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horrific sales emails follow-up sales emails
Email Marketing Best Practices, Email Writing Tips
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3 Horrific Follow-Up Sales Emails, and Solutions to Fix Them

There’s a lot of talk about welcome emails that set the tone for a relationship, and promotional emails that can increase sales, but follow-up sales emails are often overlooked. Follow-up sales emails shouldn’t be treated as the black sheep of the email family. They’re an extremely vital part of your sales strategy, which can results […]

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call to action
Email Response Rates, Email Writing Tips
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12 Tips to Create a Killer Call to Action for Every Email

To create a high-performing email, you need to build it with the right components. When Ford builds its Mustang, top-of-the-line parts are used to create a driving experience like no other. An email is the same way. Every part of an email should be the best it can be to ensure subscribers get the best […]

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