Category : Email Response Rates

customer-Data-driven-marketing-email
Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics
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Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

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mail privacy protection
Autoresponders and Drip Marketing, Email Response Rates, Marketing Strategy
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How Apple’s New Mail Privacy Protection Rules Will Impact Your Email Campaigns

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]

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Email Response Rates, Online Marketing Tips
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Perfect Timing: 3 Email Scheduling Features That Will Improve Your Email Response Rates

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of articles online that provide suggestions on […]

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email personalization advancements
Email Delivery Tips, Email Response Rates
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Email Personalization | Going Beyond Your Subscriber’s First Name

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]

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Email Response Rates, Online Marketing Tips
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How to Create a Sense of Urgency in Your Next Email With a Countdown Timer

When subscribers open your email, you want them to take instant action. Ideally, if you send a promotional email with a limited-time offer, for example, the customer would open the email, click the call-to-action, and make a purchase. Of course, it doesn’t always work that way. But, what if there was a way to give […]

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how to create a personalized image in your email
Email Response Rates, Online Marketing Tips, Pinpointe Features
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How to Create a Personalized Image To Increase Engagement

Eighty percent of consumers say they’re more likely to purchase from a brand that provides a personalized experience, and yet many marketers fall short of consumer expectations. To help marketers dial-in their personalization skills, Pinpointe has joined forces with NiftyImages, an online tool that can deliver personalized images with real-time data. We’ll explain how to create […]

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Email Response Rates, Email Writing Tips
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10 Best Performing Email Subject Lines

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right now. They’re designed to boost opens, clicks, and sales. If […]

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