Category : Email Response Rates

video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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Create an eNewsletter That Your Subscribers Will Love
Email Delivery Tips, Email Design Tips, Email Response Rates, Webinars
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ON-DEMAND WEBINAR | How to Create an eNewsletter That Your Subscribers Will Love (and Want to Share)

Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this on-demand webinar, content creator Lisa Furgison […]

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Email-Personalization-Techniques-pinpointe
Email Response Rates
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 5 Email Personalization Techniques to Boost Response Rates

With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion rates. A survey shows 90% of marketers […]

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Text-based vs Image-based Emails-header
a/b testing, Email Response Rates
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Text-based vs Image-based Emails – Which One Does Better?

As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]

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email-list-unsubscribes
Email Response Rates
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Why are people unsubscribing from my list, and is it always bad?

Business owners tend to get worried when people unsubscribe from their email list. They typically believe that a smaller list means fewer potential customers, which in turn, means less revenue. Others believe their email marketing strategy is wrong, otherwise no one would leave. Here’s the thing, not all email list unsubscribes are bad. To help […]

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improving your reponse rate
Email Response Rates
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Practical Tips for Improving Your Response Rate | The Response Rate Primer

The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions.    In their […]

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email campaign is not performing
Email Response Rates
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What Should I Look at If My Campaign Isn’t Performing?

You’ve just created a stellar email campaign. You spent time crafting the right message, selecting appealing visuals and making sure your call to action stands out. You hit send and…nothing. Radio silence, or in this case, email silence. What happened? Why didn’t the email work? It’s a common problem. Many businesses create emails with high […]

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Heat Maps for your website and email campaigns
Email Response Rates, Pinpointe Features
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6 FAQs About Heat Maps for Your Website and Email Campaigns

What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is an amazingly effective tool, we’re talking about its older, sometimes-forgotten-about big brother, the heat map. With a heat map, businesses can see how readers view […]

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