Category : Email Response Rates

email-relevant-to business
Email Marketing Best Practices, Email Response Rates, Infographics
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Why Email Marketing is Still Relevant to Businesses (with Infographic)

A robust online presence goes a long way in ensuring the success of any business… However, there are few forms of marketing that are as easy to implement as email marketing. The very first email was sent back in the seventies. Since then, the influence and reach of emails has grown exponentially, so much so […]

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email is king - email infographic
Email Delivery Tips, Email Response Rates, Infographics, Marketing Infographics
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Why is Email is King of the Marketing World | Email Infographic

Email is king continues to flourish in the world of marketing. It has evolved over the years by adopting to latest technology trends and upgrading features with the changing times. According to Statista, there are more than 3.7 billion users adopting emails worldwide. It is the most preferred channel for businesses – large and small […]

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email personalization advancements
Email Delivery Tips, Email Response Rates
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Email Personalization | Going Beyond Your Subscriber’s First Name

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]

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video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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Create an eNewsletter That Your Subscribers Will Love
Email Delivery Tips, Email Design Tips, Email Response Rates, Webinars
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ON-DEMAND WEBINAR | How to Create an eNewsletter That Your Subscribers Will Love (and Want to Share)

Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this on-demand webinar, content creator Lisa Furgison […]

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Email-Personalization-Techniques-pinpointe
Email Response Rates
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 5 Email Personalization Techniques to Boost Response Rates

With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion rates. A survey shows 90% of marketers […]

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Text-based vs Image-based Emails-header
a/b testing, Email Response Rates
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Text-based vs Image-based Emails – Which One Does Better?

As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]

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email-list-unsubscribes
Email Response Rates
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Why are people unsubscribing from my list, and is it always bad?

Business owners tend to get worried when people unsubscribe from their email list. They typically believe that a smaller list means fewer potential customers, which in turn, means less revenue. Others believe their email marketing strategy is wrong, otherwise no one would leave. Here’s the thing, not all email list unsubscribes are bad. To help […]

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