Category : Email Response Rates

email-list-unsubscribes
Email Response Rates
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Why are people unsubscribing from my list, and is it always bad?

Business owners tend to get worried when people unsubscribe from their email list. They typically believe that a smaller list means fewer potential customers, which in turn, means less revenue. Others believe their email marketing strategy is wrong, otherwise no one would leave. Here’s the thing, not all email list unsubscribes are bad. To help […]

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improving your reponse rate
Email Response Rates
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Practical Tips for Improving Your Response Rate | The Response Rate Primer

The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions.    In their […]

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email campaign is not performing
Email Response Rates
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What Should I Look at If My Campaign Isn’t Performing?

You’ve just created a stellar email campaign. You spent time crafting the right message, selecting appealing visuals and making sure your call to action stands out. You hit send and…nothing. Radio silence, or in this case, email silence. What happened? Why didn’t the email work? It’s a common problem. Many businesses create emails with high […]

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Heat Maps for your website and email campaigns
Email Response Rates, Pinpointe Features
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6 FAQs About Heat Maps for Your Website and Email Campaigns

What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is an amazingly effective tool, we’re talking about its older, sometimes-forgotten-about big brother, the heat map. With a heat map, businesses can see how readers view […]

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3 emails that generate more leads
Email Response Rates
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3 Emails That Generate More Leads

One of the trickiest tasks in business is finding new customers. From marquee signs to direct mail coupons, there are dozens of marketing tactics that businesses deploy to attract customers. One of the most common lead-generating strategies is email marketing. Seventy-eight percent of businesses use email to find qualided leads. So, what kinds of emails […]

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call to action
Email Response Rates, Email Writing Tips
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12 Tips to Create a Killer Call to Action for Every Email

To create a high-performing email, you need to build it with the right components. When Ford builds its Mustang, top-of-the-line parts are used to create a driving experience like no other. An email is the same way. Every part of an email should be the best it can be to ensure subscribers get the best […]

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improving click through rates
Email Delivery Tips, Email Response Rates
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Secrets to Improving Your Email Click Through Rates

Clutter – it's an easy way to describe the digital lives of most modern day consumers. From websites with too many advertising banners and featured results to social media platforms with more posts and updates from brands than from friends, and of course, the email inbox, filled to the brim every morning upon waking and […]

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10 Worst Performing Email Subject Lines
Email Design Tips, Email Response Rates, SPAM Topics
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10 Worst Performing Email Subject Lines

Have you ever read an email subject line and thought, “What was the author thinking?” Sadly, it happens a lot. In a recent post, we covered the top 10 best performing subject lines and since a top 10 'best' list would be complete without its corresponding '10 worst' list, we've compiled a list of subject lines associated […]

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