Category : Email Marketing Best Practices

best time to send email
Email Marketing Best Practices, Email Response Rates
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The Best Time to Send Email Campaigns

The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST Time to Send Email Campaigns… Do you know when the best time to send email is? As a marketer, you need to be an expert […]

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Email Marketing Best Practices, Email Writing Tips
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4 Tips for Writing Emails People Want to Read

Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer sales.

Content creation isn't always easy, but it's something you have to master. Putting enough research, time and thought into your messages will pay off big time in terms of subscriber response rates and customer loyalty.  So before you pull out your writer's quill (or keyboard), take these tips into account …

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Email Marketing Best Practices, Email Response Rates
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How to Improve Email Responses & Make Clients Beg for Your Emails

William Shakespeare once said "Boldness be my friend," and if you're wondering how this relates to email marketing strategies, you may want to take a closer look at how you communicate with your customers prospects and subscribers.  A recent Hubspot blog post praised an "automatic opt-out campaign" used by ecommerce company Fab that decided to actually remove customers from its email lists if they hadn't opened the company's messages for a certain period of time.

Pretty bold, huh?

While all companies shouldn't blindly copy Fab's innovative email strategy, here are a few valuable takeaways that will help you improve email response rates 

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Email Marketing Best Practices, Email Writing Tips, Webinars
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Webinar – What’s Working in Email Marketing? (Bob Bly)

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'What's Working in Email Marketing Today?' Learn tips to help improve your email marketing results in this week's webinar.  Please join Pinpointe and our special […]

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