The Best Time to Send Business-to-Business (B2B) vs. B2C Email You should NEVER treat email marketing as a ‘one-size fits all’ effort because it just doesn't’t work! Business-to Business (B2B) email marketers use a different set of rules compared to Business-to Consumer (B2C) email marketers, including best email send days. To back this information up we pulled data from […]
This is NOT information you can ignore! Mobile email marketing should no longer just be an afterthought, as it will account for 15 to 70% of your email opens, depending on your target audience, product and email type (source). More and more, we are seeing articles circulating on the web around the rise in mobile device marketing […]
Defining The Best Time Of Day To Send Email Campaigns… Do you know when the best time of day to send email is? As a marketer, you need to be an expert on all things marketing. Yet many times, that’s easier said than done. The phrase ‘it depends’ comes into play more often than not […]
Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer sales.
Content creation isn't always easy, but it's something you have to master. Putting enough research, time and thought into your messages will pay off big time in terms of subscriber response rates and customer loyalty. So before you pull out your writer's quill (or keyboard), take these tips into account …
William Shakespeare once said "Boldness be my friend," and if you're wondering how this relates to email marketing strategies, you may want to take a closer look at how you communicate with your customers prospects and subscribers. A recent Hubspot blog post praised an "automatic opt-out campaign" used by ecommerce company Fab that decided to actually remove customers from its email lists if they hadn't opened the company's messages for a certain period of time.
Pretty bold, huh?
While all companies shouldn't blindly copy Fab's innovative email strategy, here are a few valuable takeaways that will help you improve email response rates
Download PowerPoint Download Q and A In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'What's Working in Email Marketing Today?' Learn tips to help improve your email marketing results in this week's webinar. Please join Pinpointe and our special […]