Category : Email Marketing Best Practices

video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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7-e-commerce-email-tips-to-fuel-sales-for-your-business
Email Marketing Best Practices, Email Response Rates, Marketing Infographics
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INFOGRAPHIC | 7 E-commerce Email Tips to Fuel Sales for Your Business

Holy Mantras to Fuel Sales for your Business Is social media the best way to engage your prospects and customers? Well, it might be trending, but nothing beats good old email marketing especially when it comes to the e-commerce industry. Research by Custora states that email marketing accounts for around 7% of e-commerce user acquisitions, […]

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email marketing tools-on-demand
Email Design Tips, Email Marketing Best Practices, Webinars
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On-Demand Webinar | 15 Email Marketing Tools & Apps Every Marketer Needs in 2018

Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked? Join Pinpointe […]

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holiday-emails-pinpointe
Email Marketing Best Practices
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6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. This year, the average consumer will spend $967 on holiday shopping, that's up 3.4% from last year, according to the National Retail Federation. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the […]

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Advanced Email Copywriting Tips
Email Marketing Best Practices, Email Writing Tips
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10 Advanced Email Copywriting Tips for Your Next Campaign

Writing a few sentences for an email campaign might not seem challenging, but there's an art to crafting effective copy. When your email message is well written, it can draw up to 7.8 times more traffic to your website. That's nothing to scoff at, and yet, many marketers are in such a hurry to get […]

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the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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