There are a few things that people can expect with the holidays –cookies, presents, sales, and more marketing emails in their inbox. Marketers are busy little elves during November and December. Naturally, their job is to capitalize on increased spending during the holidays, so beefing up their email activity is a given. Surprisingly, consumers don’t […]
You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basics components of what goes into effective design, you will gain insight into […]
With email being one of the most popular and, by many accounts, the most successful of all online marketing channels used by marketers today, you want to ensure your email design communicates your message properly so it gets reads and inspires action. Good email marketing template design goes beyond choosing the right fonts and images, but also takes into […]
Displaying Video in Gmail In our previous article we explained how to embed video in your email campaigns. It turns out that Gmail kind of supports video in email on a limited basis. Using YouTube Previews to Display Video in Gmail and Hotmail By uploading the video first to YouTube, then adding the URL to your […]
You've diligently designed your HTML email campaign and previewed it in Gmail – only to find that it's completely messed up. Gmail has a handful of quirks that cause your HTML emails to display incorrectly. Here are the most common Gmail coding quirks to avoid (and tips to avoid them). Read on…
If you’ve followed our blog – you know that top email clients like Gmail and Outlook 2007 and beyond only support about 50% of all html and css. That’s why your well crafted email design that follows otherwise best-practices for website design – just might look.. well, bad. If you're creating HTML emails – then here's a table you'll want to bookmark. Read more…
Adding Video to your Email Campaigns
Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email. The problem is that video in email support isn't universal and unfortunately – probably won't be for some time. We tested video support in various email clients and the final verdict is that only Apple mail supports video in email reasonably well; Gmail supports a preview of youtube videos. You can read about Video support in Gmail here.
Embedding Video In Email – Overview
With the continuing growth of email, we're seeing an uptick in email customers asking about embedding video in email. This led us to head off and investigate a few different questions:
- Can video be embedded in email?
- If Video can be embedded – how exactly do you do it?
- How / when to use video in email – will your recipients care?
- The future of Video in email
We'll cover each of these in a series of posts.
Can Video be Embedded in Email?
There are a handful of possible ways to embed video with an email – here's a quick rundown of the possibilities: