As an email marketer, research is important to you, or at least it should be. There are too many variables when it comes to email marketing and for that reason, testing, tracking, and research are critical to successful campaigns. Only then, can you get closer to offering content that results in a pleasing number of subscriptions, high […]
Email subscribers are valuable. We work hard to get them and hard to keep them. But no matter how perfect your marketing is, you’re going to lose some subscribers along the way and you just may struggle with understanding why people unsubscribe from your email campaigns. The question is, how can you minimize those losses? […]
Congratulations. If you’re researching how to warm up your IP address, your business is probably growing. Or maybe you’ve decided to invest in a major upgrade for your email program. Either way, you’re stepping up your game. IP Addresses 101 As you probably know already, IP addresses identify different computer servers around the world. You […]
There is a silent battle waging in our inboxes every day. Armed with ever more sophisticated tools, spammers and ISPs and other anti-spam entities fight to keep our inboxes clean. Sometimes marketers get caught in the crossfire, but more often than not, most of our emails get through. That’s thanks in part to some developments […]
Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only one in six messages fails to reach the […]
As an email marketer, one of your goals is to ensure your email campaigns get delivered to the subscribers who want to receive them. In many cases, this process is seamless once someone subscribes to your company newsletter or industry updates. Yet, some of the time, subscribers are left scratching their heads, wondering why they […]
Using a free whitelist instructions generator tool provided by Email Delivery Jedi, we created some simple instructions on how to whitelist marketing emails (newsletters and webinar invites) coming from Pinpointe, which usually come from: Eryn, Pinpointe On-Demand, Inc. eryn.branham@pinpointe.com The instructions below walk you through on how to whitelist eryn.branham@pinpointe.com, from: Eryn, Pinpointe On-Demand, Inc. via different email […]
Almost every email marketer worries about deliverability rates. Are they good enough? Could they be better? Are they about to drop because of some small mistake you’ve made or are about to make? While there are a dozen ways to maintain good deliverability rates, the most common way is by improving list hygiene. List hygiene, […]
