Category : Email Delivery Tips

Create an eNewsletter That Your Subscribers Will Love
Email Delivery Tips, Email Design Tips, Email Response Rates, Webinars
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ON-DEMAND WEBINAR | How to Create an eNewsletter That Your Subscribers Will Love (and Want to Share)

Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this on-demand webinar, content creator Lisa Furgison […]

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spam words
Email Blacklists and Spam Filters, Email Delivery Tips
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What Are Spam Words and How Do They Impact Deliverability?

After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]

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warming-up-your-cold-email-strategy
Email Delivery Tips, Email Writing Tips
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5 Steps to Warming Up Your Cold Email Marketing Strategy

Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold emails shouldn’t send a chill up […]

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Email Delivery Tips, Landing Page Tips, Webinars
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[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level

It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows […]

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tips To Spring Clean Your Email List
Email Delivery Tips, Email Marketing Best Practices
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7 Tips to Spring Clean Your Email List

Trees are budding, birds are chirping and there’s a fresh scent in the air. Spring is here. There’s something about this season that makes people want a fresh start, which is probably why 72 percent of Americans use this time for spring cleaning. While many clear closets, shine floors and remove year-old cobwebs, there’s an […]

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email remarketing
Email Delivery Tips, Online Marketing Tips
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How to Get Up To Speed with Email Remarketing

Customers want promotions that are tailored to their specific wants and needs, and there’s no better way to send targeted messages than with email remarketing. What’s email remarketing? We’re glad you asked. Email remarketing is the use of a customer’s website behavior to trigger specific emails. An email that’s automatically sent to a customer when […]

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5 holiday emails
Email Delivery Tips, Online Marketing Tips
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5 Holiday Emails You Can Still Mimic This Season

Santa delivers gifts in a sleigh, but you can deliver gifts via email. That's right, it’s time to deck your emails with holiday cheer. According to the National Retail Federation, nearly twenty percent of total annual revenue is made during the holiday season. Given the revenue possibilities, every business should make a strong effort to capitalize on […]

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improving click through rates
Email Delivery Tips, Email Response Rates
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Secrets to Improving Your Email Click Through Rates

Clutter – it's an easy way to describe the digital lives of most modern day consumers. From websites with too many advertising banners and featured results to social media platforms with more posts and updates from brands than from friends, and of course, the email inbox, filled to the brim every morning upon waking and […]

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