According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]
Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]
Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this on-demand webinar, content creator Lisa Furgison […]
After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]
Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold emails shouldn’t send a chill up […]
It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows […]
Trees are budding, birds are chirping and there’s a fresh scent in the air. Spring is here. There’s something about this season that makes people want a fresh start, which is probably why 72 percent of Americans use this time for spring cleaning. While many clear closets, shine floors and remove year-old cobwebs, there’s an […]
Customers want promotions that are tailored to their specific wants and needs, and there’s no better way to send targeted messages than with email remarketing. What’s email remarketing? We’re glad you asked. Email remarketing is the use of a customer’s website behavior to trigger specific emails. An email that’s automatically sent to a customer when […]
