The road to email marketing’s famed 40-1 ROI is littered with the mistakes of many well-intentioned marketers. This road is lengthy and has a plethora of potential mishaps, and even just one blunder can affect an entire email strategy and negatively impact your results. One common sign of a failing email campaign is high bounce […]
Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox. As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Thanks to […]
“Before you judge someone, walk a mile in their shoes.” This common saying emphasizes the importance of trying to understand other people’s experiences because they may be very different from your own. Let’s go on a short journey of “walking in someone else’s shoes,” to see what has inspired marketers around the world to innovate […]
Email is king continues to flourish in the world of marketing. It has evolved over the years by adopting to latest technology trends and upgrading features with the changing times. According to Statista, there are more than 3.7 billion users adopting emails worldwide. It is the most preferred channel for businesses – large and small […]
According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]
Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]
Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this on-demand webinar, content creator Lisa Furgison […]
After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]
