Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics

Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

ON-DEMAND WEBINAR | How to Drive Maximum Email Campaign Engagement

Learn to deliver the right message, at the right time to your subscribers Sending relevant email campaigns – in terms of both content and timing – is critical to driving maximum engagement in both the short and long term from your subscribers and prospects. Listen to Pinpointe and owner of eFocus Marketing – Kate Barrett– […]

Email Personalization | Going Beyond Your Subscriber’s First Name

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]

Tips for Email Localization: Upgrading Your Global Email Marketing

Email marketing, out of all marketing strategies, is still a dominant force in marketing. Many organizations have gone global and require the ability to take their email marketing campaigns to the global stage. If this is the case for your company, there’s a lot of things you need to get right. One of which is […]

How to Bypass Spam Filters for Better Email Deliverability

Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox. As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Thanks to […]

Email Accessibility Matters – Are Your Campaigns Designed For It?

“Before you judge someone, walk a mile in their shoes.” This common saying emphasizes the importance of trying to understand other people’s experiences because they may be very different from your own. Let’s go on a short journey of “walking in someone else’s shoes,” to see what has inspired marketers around the world to innovate […]

Why is Email is King of the Marketing World | Email Infographic

Email is king continues to flourish in the world of marketing. It has evolved over the years by adopting to latest technology trends and upgrading features with the changing times. According to Statista, there are more than 3.7 billion users adopting emails worldwide. It is the most preferred channel for businesses – large and small […]

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Pinpointe Marketing Blog

Category : Email Delivery Tips