Category : Email Blacklists and Spam Filters

Email Blacklists and Spam Filters, Email Delivery Tips, SPAM Topics
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How to Bypass Spam Filters for Better Email Deliverability

Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox. As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Thanks to […]

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Email Blacklists and Spam Filters, SPAM Topics
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How do I know if I’m on a SPAM Blacklist?

We often get the question: "How do I know if my company is on a SPAM Blacklist?" Followed by "If my company is on a SPAM blacklist, how the heck do we get unlisted?  

There are over a hundred SPAM blacklists – private corporate spam firewall and private blacklists, but luckily there are a few tools that can help you check most of them quickly. We've included here a handy reference with the sites that you can use to check your blacklist status. We've also highlighted several of the more prominent SPAM blacklists.

First and foremost – we'll stress that our series on checking and removing your email servers from a blacklist assumes that you're not spamming or at a minimum – you've first taken appropriate corrective steps to clean up your email list and sending practices. 

What you need to know to check Blacklist status

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spam words
Email Blacklists and Spam Filters, Email Delivery Tips
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What Are Spam Words and How Do They Impact Deliverability?

After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]

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email-list-hygiene
Email Blacklists and Spam Filters, Email Delivery Tips
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7 Email List Hygiene Best Practices for a Fresh & Clean List

Almost every email marketer worries about deliverability rates. Are they good enough? Could they be better? Are they about to drop because of some small mistake you’ve made or are about to make? While there are a dozen ways to maintain good deliverability rates, the most common way is by improving list hygiene. List hygiene, […]

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Email Blacklists and Spam Filters, SPAM Topics
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Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask

It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]

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Conquering the Dreaded Spam Trap
Email Blacklists and Spam Filters, Message Deliverability
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How to Conquer the Dreaded Spam Trap

If anyone ever makes an email marketing horror movie, spam traps should play the monster. In extreme cases, spam traps can slash deliverability rates down from 98% to 25% overnight. Here’s more of that spam trap horror story, as told by Travis Wetherbee. I recently worked with a client who built an excellent reputation. They followed […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Tips
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What You May Not Know About Purchased Email Lists

Using purchased email lists is NOT a good idea…here's why: The other day my doorbell rang. Not expecting any visitors, I peered out my window to see who it was. Standing at my door was a 20-something year old guy wearing a bright orange logoed shirt with a clipboard in hand. Naturally, I figured this […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Best Practices, SPAM Topics
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Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic just yet. With the transitional period currently […]

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