Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox. As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Thanks to […]
We often get the question: "How do I know if my company is on a SPAM Blacklist?" Followed by "If my company is on a SPAM blacklist, how the heck do we get unlisted?
There are over a hundred SPAM blacklists – private corporate spam firewall and private blacklists, but luckily there are a few tools that can help you check most of them quickly. We've included here a handy reference with the sites that you can use to check your blacklist status. We've also highlighted several of the more prominent SPAM blacklists.
First and foremost – we'll stress that our series on checking and removing your email servers from a blacklist assumes that you're not spamming or at a minimum – you've first taken appropriate corrective steps to clean up your email list and sending practices.
What you need to know to check Blacklist status
After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]
Almost every email marketer worries about deliverability rates. Are they good enough? Could they be better? Are they about to drop because of some small mistake you’ve made or are about to make? While there are a dozen ways to maintain good deliverability rates, the most common way is by improving list hygiene. List hygiene, […]
It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]