“37% of the companies using more than three-quarters of their email system’s functionality rated their ROI as ‘excellent.' Just like in the beautiful game, the more you use the experience at your disposal, the better your results!” Source Think about your email marketing strategy for a moment. Do you have a defined methodology in place […]
Autoresponder welcome emails are the "bait" that will determine whether you can reel those potential clients you have attracted to your business to your business through email subscription sign-ups, and convert them into customers. In case you’re not familiar, an email autoresponder is an email marketing message or a sequence of messages that get sent to subscribers in the order and frequency that […]
Autoresponders are like email marketing on autopilot. With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and boost the brand's reputation as an expert in the field.
Marketing-Schools.org points out that drip marketing efforts also tend to result in higher sales. There are several types of drip marketing campaigns, and if done right, these efforts give new prospects and current customers exactly what they want or need – whether it's specific details about your products or services or help making the right purchasing decision.
If you're not sure where to start with your first autoresponders, here are three examples of autoresponder sequences to consider.
The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI in terms of leads.
Pinpointe and Tamara Gielen covers key email marketing trends for 2013, and provides an action plan on how to take your email marketing strategy to the next level with email autoresponders and lead nurturing. This webinar provides practical examples of triggered email sequences and autoresponders you need to implement to nurture leads and increase conversions.
Of course. Pinpointe supports sending of automatic sequential emails that are triggered when a user subscribes, sent in specific time intervals, eg. After 1 hour, or after 2 days etc. These sequential emails are referred to as Auto-Pilot campaigns, or 'autoresponders' and can be accessed using the Autoresponders section from the main menu. Pinpointe also supports […]
An Auto-pilot campaign (or 'autoresponder') is an email that you can set up to be a stand alone, or one of a series, that will be sent out at a set time after a person subscribes to your contact list. For example you can set up an autoresponder to be sent immediately (0 hours) after […]