Category : Email Authentication and Authorization

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Email Authentication and Authorization, Email Delivery Tips, Message Deliverability
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The Truth About Email Deliverability

Uncovering How Your Sender Reputation Effects Email Deliverability There is no advertisement as powerful as a positive reputation traveling fast. An Email Statistics Report done by The Radicati Group, Inc. revealed that over 100 billion emails are sent and received per day, and the majority of that email traffic comes from business email. Out of […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Tips
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What You May Not Know About Purchased Email Lists

Using purchased email lists is NOT a good idea…here's why: The other day my doorbell rang. Not expecting any visitors, I peered out my window to see who it was. Standing at my door was a 20-something year old guy wearing a bright orange logoed shirt with a clipboard in hand. Naturally, I figured this […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Best Practices, SPAM Topics
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Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic just yet. With the transitional period currently […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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DKIM Email Authentication

What is DKIM Email Authentication  Email authentication is a way to say, "This email is from Pinpointe's servers, but it's being sent on behalf of me, so you can trust it." It basically prevents your email from looking spoofed (like a forgery).  DKIM is the e-mail authentication standard developed by the Internet Engineering Task Force […]

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Email Authentication and Authorization, Message Deliverability
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Will DKIM Reduce Phishing and other Email ‘Spoofing’ Attacks?

DKIM is an email ‘authentication’ method that organizations and ESPs like Pinpointe use to verify to the recipient that the email is coming from a valid email server, and is not being ‘spoofed’ by a spammer. In an interview, Mark Risher, the anti-abuse product manager for Yahoo Mail gives his perspective on how important DKIM […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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DKIM / Authentication Advantages and Disadvantages

We cover an explanation of DKIM Email Authentication in our blog entry DKIM Email Authentication.  Here we’ll summarize some the top advantages and disadvantages. DKIM Authentication – Advantages If you have a very large list, your campaigns are more likely to get blocked or “throttled” by major ISPs like AOL, Yahoo, Hotmail, and Gmail. However, […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Deploying DKIM Authentication in 4 Simple Steps

DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that it sent the message.  Deploying DKIM for […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Install an SPF Record to Improve Email Delivery

This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said 'Hey IT dude – we started using an ESP and we want to maximize email […]

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