The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based email marketing continues to thrive as both […]
While email marketing automation software certainly makes keeping in touch with clients and reaching out to prospects easier, an effective multichannel approach to spreading awareness of your brand, boosting its credibility and ultimately expanding your customer base requires quite a bit of organization.
Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest in your business. But first, you have to reel in your target audience to ensure you're building a network of loyal customers. 1. Do your […]
Online content has grown to take up a larger portion of companies' marketing budgets. A recent Econsultancy and SoDA Digital Marketing Outlook Report found 39 percent of respondents were boosting the percentage of their marketing spending that goes toward digital efforts. Content marketing, an increasingly important aspect of digital, will be a part of that. So how do you make sure you get the most bang for your buck with your content marketing efforts? Here are a few tips to help you succeed.