Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites, but also how to create and integrate content for all aspects of their online marketing strategy, including items like blogs, videos, webcasts, […]
Optimizing website content for conversions seems to be a hot topic these days. Up until a few years ago most business created their website with one goal in mind – to educate potential consumers of what product or service they offer. Many marketers knew very little about maximizing SEO and creating content that lead new viewers […]
Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!
Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company budget to keep in mind. Consumers crave content marketing for this exact reason – they need the facts, they need the numbers, and they need to […]
Increase Leads with Content-Based Marketing from Pinpointe on Vimeo. Download PowerPoint Download Q and A In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Generate More Leads with Content Marketing'. Offering white papers and other free content as premiums can […]
Webinar -Generate Leads with your Blog, LinkedIn and Email — Jeff Molander from Pinpointe on Vimeo Download Slide Deck Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. It really is that simple. In our interactive webinar next week. Jeff will show us a strange, but effective […]
Blogging for sales leads can feel overwhelming. Do this, do that—and do it every day. We're bombarded with “must do's.” Where to start? Blogging for sales leads can feel effortless and produce leads for you. But only if you ignore the bad advice we're being given and try something different. As it turns out, […]
In the last few years what have we learned as content marketers? After all the articles, ebooks and YouTube videos have been published what did we learn—that we took action on and improved our businesses with? Content that grows a business makes prospects crave more content. Are you cranking-out engaging blog articles and hoping "they […]
