It’s not always easy to stand out in crowded inboxes, especially since the average person receives about 120 business emails a day. How can you make your emails stand out? Consider adding a personalized image or a countdown timer to your next campaign to drive engagement. Ready to learn how? Pinpointe, your go-to email marketing […]
Content marketing is an indispensable marketing tool that every marketer uses to some extent. However, most content marketers fail in their efforts and often fall short of meeting their content marketing objectives. In this on-demand event, Pinpointe and digital marketing expert, Shane Barker, will help you design and use an effective content marketing process for […]
Curious about how to start a digital marketing campaign? Let’s admit it, today’s busy times demand more time from us than we can provide. With the coronavirus pandemic putting all industries on high alert, businesses and brands need to stay on top of their game to make sure their businesses run “as usual,” while curbing […]
Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]
Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every marketer. Autoresponders are emails you set up and schedule to be sent out at specific times to your subscribed prospects and customers. In most cases, […]
Looking to reach new customers and grow your business? Google's search platform and Facebook news feeds are great channels to place your ads in. But which is more effective – Facebook Ads or Google Ads? In this infomative on-demand event, Pinpointe and digital marketing leader, Antoine Dupont, explain the key differences between both types of […]
To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics. When you combine email, content and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future. In this on-demand webinar, Pinpointe and marketing content specialist, Lisa Furgison McEwen, show you how to combine these […]
Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that […]
