Category : a/b testing

tips-marketing-automation
a/b testing, Autoresponders and Drip Marketing, Marketing Strategy
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5 Strategic Tips for Marketing Automation

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According […]

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email autoresponder series - setup
a/b testing, Autoresponders and Drip Marketing, Content Marketing
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How to Setup an Effective Email Autoresponder Series

Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every marketer. Autoresponders are emails you set up and schedule to be sent out at specific times to your subscribed prospects and customers. In most cases, […]

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Text-based vs Image-based Emails-header
a/b testing, Email Response Rates
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Text-based vs Image-based Emails – Which One Does Better?

As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]

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5-facts-about-ab-testing
a/b testing, Email Marketing Best Practices, Split Testing
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5 Facts No One Ever Told You About A/B Testing

A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B testing facts will help you understand how A/B testing works and […]

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