We all think we have good marketing instincts – but how often are we actually right? Yet, it remains a critical challenge for many email marketers. Play along and test yourself as Jeanne Jennings shares A/B split tests from work she’s done for clients and challenges the audience to guest ‘which test won’ before she […]
Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According […]
Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every marketer. Autoresponders are emails you set up and schedule to be sent out at specific times to your subscribed prospects and customers. In most cases, […]
As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]
A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B testing facts will help you understand how A/B testing works and […]
