Author Archives: Rochelle Williams

Rochelle Williams
Rochelle Williams is a Senior Marketing Manager at Span Global Services. She comes with a strong marketing and advertising industry exposure of over 8+ years and has a deep understanding of SEO, SEM, SMO, branding, and allied marketing strategies. Connect with her on Twitter.
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Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics
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Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

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