Author Archives: Pam Neely

Pam Neely
Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
email deliverability now personalized
Email Delivery Tips
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Email Deliverability is Personalized, and Other Revelations About How ISPs Make Decisions

There is a silent battle waging in our inboxes every day. Armed with ever more sophisticated tools, spammers and ISPs and other anti-spam entities fight to keep our inboxes clean. Sometimes marketers get caught in the crossfire, but more often than not, most of our emails get through. That’s thanks in part to some developments […]

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inbox placement vs deliverability
Email Delivery Tips
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Why You Want to Focus on Inbox Placement, Not Email Deliverability

Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only one in six messages fails to reach the […]

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email marketing tricks pinpointe
Online Marketing Tips, Pinpointe Features
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12 Tested Email Marketing Tricks to Skyrocket Your Results

Need an edge? Need some awesome email marketing tricks? Who doesn’t? To help you get and keep your email marketing awesomeness we’ve gathered up the best, most-effective, so-good-they’re-almost-cheating tricks. Just don’t blame us if you break the server or blow through product inventory. You’ve been warned. 1) Use subject line testing tools to refine your […]

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25 Email Design Resources
Email Design Tips
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25 Email Design Resources to Help You Create Stunning Emails

Ever felt like your email design skills were a little weak? You’re not alone – even top email designers often feel like they ought to do better. And while we do have more pressure than ever to create great content that looks awesome, fortunately we also have many tools and email design resources to help […]

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email designers you should know
Email Design Tips
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15 Amazing Email Designers and Email Design Agencies You Should Know

Looks matter. Whether it’s fair or not, looks can get you noticed or ignored in a split-second. Consider the constraint web designers work under: They have 6-10 seconds to make an impression. That's how long it takes for first-time visitors to assess what the site is about and how trustworthy it is. If the site […]

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120 email marketing terms
Online Marketing Tips
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120 Email Marketing Terms Every Marketer Should Know

We marketers sure do like to use our marketing lingo. Without a little help, it can almost sound like we're speaking another language sometimes. But have no fear – this list of 120 email marketing terms is the most comprehensive resource we know of for an email marketing glossary. Whether you're an email pro or […]

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email-list-hygiene
Email Blacklists and Spam Filters, Email Delivery Tips
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7 Email List Hygiene Best Practices for a Fresh & Clean List

Almost every email marketer worries about deliverability rates. Are they good enough? Could they be better? Are they about to drop because of some small mistake you’ve made or are about to make? While there are a dozen ways to maintain good deliverability rates, the most common way is by improving list hygiene. List hygiene, […]

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insert-perfect-subject-line-pinpointe
Email Delivery Tips, Message Deliverability
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How to Pick the Perfect Email Subject Line Every Time

Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David Ogilvy, granddaddy of copywriting and direct response marketing, famously said, “When you have written your headline, you have spent 80 cents out of your dollar.” […]

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