Author Archives: Pam Neely

Pam Neely Visit Website
Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
Why people unsubscribe from emails-pinpointe
Email Delivery Tips, Email Response Rates
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Why People Unsubscribe from Emails And How To Persuade Them To Stay

Email subscribers are valuable. We work hard to get them and hard to keep them. But no matter how perfect your marketing is, you’re going to lose some subscribers along the way and you just may struggle with understanding why people unsubscribe from your email campaigns. The question is, how can you minimize those losses? […]

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35-b2b-email-marketing-statistics
Email Marketing Best Practices
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35 B2B Email Marketing Statistics To Make You Look Smart

An Epic Collection of 35 B2B Email Marketing Statistics You Need to See Are you a statistics junkie? Come on, admit it. I won’t tell anyone. I’m a stat junkie myself. Most email marketers seem to have the affliction. And let’s face it: We kind of have to be. Essential email metrics like open, click-through […]

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best-practices-for-email-opt-in-form-pinpointe
Email Marketing Best Practices, Marketing Strategy
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13 Best Practices for a Killer Email Opt-in Form

We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in form process, the results will follow through all the way to the end of the year […]

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simple ways b2b email marketers can boost open rates
Email Response Rates
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Simple Ways B2B Marketers Can Boost Email Open Rates [Plus How to Test What Works for You]

What do you do after you send an email campaign out? Do you move on to the next to do item, or do you just keep the campaign reporting page open, clicking refresh every 2-3 minutes while the results come in? I’m guilty of the latter, and I doubt I’m the only one. Email marketing […]

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b2b welcome emails
Marketing Strategy
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12 Best Practices for B2B Welcome Emails [With Examples]

You know how you never get a second chance to make a first impression? Well, it applies to email, too. Except in email, you don’t have to worry about eye contact or how you look or your handshake. You just need to send a welcome email. Sadly, if you send a welcome email, you’ll also […]

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how to warm up an ip address
Email Delivery Tips
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How to Warm Up Your IP Address the Right Way

Congratulations. If you’re researching how to warm up your IP address, your business is probably growing. Or maybe you’ve decided to invest in a major upgrade for your email program. Either way, you’re stepping up your game. IP Addresses 101 As you probably know already, IP addresses identify different computer servers around the world. You […]

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email deliverability now personalized
Email Delivery Tips
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Email Deliverability is Personalized, and Other Revelations About How ISPs Make Decisions

There is a silent battle waging in our inboxes every day. Armed with ever more sophisticated tools, spammers and ISPs and other anti-spam entities fight to keep our inboxes clean. Sometimes marketers get caught in the crossfire, but more often than not, most of our emails get through. That’s thanks in part to some developments […]

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inbox placement vs deliverability
Email Delivery Tips
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Why You Want to Focus on Inbox Placement, Not Email Deliverability

Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only one in six messages fails to reach the […]

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