Author Archives: Eryn Branham

Eryn Branham Visit Website
Eryn Branham is the Director of Marketing for Pinpointe On-Demand, Inc. She has over a decade of experience in marketing, email marketing and graphic design.
Text-based vs Image-based Emails-header
a/b testing, Email Response Rates
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Text-based vs Image-based Emails – Which One Does Better?

As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]

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Marketing Strategy, Online Marketing Best Practices, Webinars
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ON-DEMAND WEBINAR | 11 Strategies to Grow Your Business with Email & Social Media

As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel.  Your customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing […]

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Email Campaigns Responses
Online Marketing Tips
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ON-DEMAND WEBINAR | Why Your Email Campaigns Aren’t Getting the Responses You Desire

  Learn What You're Doing Wrong and How to Fix It You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses […]

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8 Ways to Amplify & Distribute Marketing Content for Lead Generation
Content Marketing, Webinars
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ON-DEMAND WEBINAR | 8 Ways to Amplify & Distribute Marketing Content for Lead Generation

Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people? […]

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Email Delivery Tips, Landing Page Tips, Webinars
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[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level

It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows […]

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Webinars
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ON-DEMAND WEBINAR: The Ultimate Guide to Awesome Landing Pages

Most landing pages are just plain lousy… From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success? Join Pinpointe and sought after speaker, Michael Barber, in this on-demand webinar as we […]

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5 Marketing Emails-on-demand-webinar
Webinars
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On-Demand Webinar | 5 Marketing Emails Your Business Should Be Sending

Many businesses send only eNewsletters and promotional emails… Yet, there are so many other different types of marketing emails that they could be sending – but don't.  If you’re looking to take your email marketing to the next level and really engage your subscribers, join Pinpointe and email marketing specialist Lisa Furgison McEwen in an […]

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advanced social media secrets
Online Marketing Best Practices, Webinars
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On-Demand Webinar | Secrets of Advanced Social Media Advertising

It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with Pinpointe and marketing strategist, Michael Reynolds, in this on-demand event. This webinar covers advanced topics like: How […]

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