Author Archives: Bill

Bryan is one of Pinpointe's leading support engineers. He diligently helps Pinpointe customers get the most out of their email campaigns. He's been helping customers with IT and tech support problems for over 15 years.
Content Marketing

Capitalize on What’s Hot in B2B Content Marketing

The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based email marketing continues to thrive as both […]

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Content Marketing

Content Marketing – 8 Tips to Create Consistent Content

While email marketing automation software certainly makes keeping in touch with clients and reaching out to prospects easier, an effective multichannel approach to spreading awareness of your brand, boosting its credibility and ultimately expanding your customer base requires quite a bit of organization.

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Email Delivery Tips, Email Response Rates

10 Tips to Give your Email Open Rates a Boost

Whether you've been using B2B email marketing software for quite a while or you're dabbling with the customer outreach and loyalty generation tool for the first time, recent findings on email volume and open rates are sure to brighten your day. According to MarketingProfs, a recent benchmark study found that compared to the first quarter […]

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Content Marketing, Online Marketing Best Practices

6 Tips for Better Lead Generation

Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest in your business. But first, you have to reel in your target audience to ensure you're building a network of loyal customers. 1. Do your […]

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