Author Archives: Pinpointe

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Pinpointe's Blog Editor and contributor
should I gate my content gated content
Content Marketing, Marketing Strategy
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Gated Content – Should You Gate Your Marketing Content?

Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s start by clarifying what gated content is, as tit […]

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improving click through rates
Email Delivery Tips, Email Response Rates
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Secrets to Improving Your Email Click Through Rates

Clutter – it's an easy way to describe the digital lives of most modern day consumers. From websites with too many advertising banners and featured results to social media platforms with more posts and updates from brands than from friends, and of course, the email inbox, filled to the brim every morning upon waking and […]

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Tips for Writing Email Subject Lines That Work
Email Writing Tips
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9 Tips for Writing Email Subject Lines That Work

Every copywriter and journalist knows the importance of a powerful headline. A subject line can make or break your email. More than a third of subscribers decide whether or not to open your email based on the subject line alone, so we've compiled nine tips to write subject lines that work. 1. The 50/50 time-spent […]

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10 Worst Performing Email Subject Lines
Email Design Tips, Email Response Rates, SPAM Topics
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10 Worst Performing Email Subject Lines

Have you ever read an email subject line and thought, “What was the author thinking?” Sadly, it happens a lot. In a recent post, we covered the top 10 best performing subject lines and since a top 10 'best' list would be complete without its corresponding '10 worst' list, we've compiled a list of subject lines associated […]

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email marketing subscriptions
Email Delivery Tips, Email Marketing Lists
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Solving the Mystery Behind Email Marketing Subscriptions

As an email marketer, research is important to you, or at least it should be. There are too many variables when it comes to email marketing and for that reason, testing, tracking, and research are critical to successful campaigns. Only then, can you get closer to offering content that results in a pleasing number of subscriptions, high […]

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7 email marketing list mistakes
Email Marketing Lists
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7 Email Marketing List Mistakes You Might Be Making

With so many digital communication points now in existence and pressure to be present on a new social media platform every week, it’s easy to set creativity to the side when it comes to email marketing. Best practices are often the first casualty when your to-do list takes on a life of its own and […]

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best-performing-subject-lines
Email Response Rates, Email Writing Tips
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10 Best Performing Email Subject Lines

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right now. They’re designed to boost opens, clicks, and sales. If […]

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Email Blacklists and Spam Filters, SPAM Topics
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Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask

It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]

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