Author Archives: Pinpointe

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Pinpointe's Blog Editor and contributor
Content Marketing, Marketing Strategy, Webinars

On-Demand Webinar | How to Create Craveable Marketing Content That Attracts & Keeps Customers

Are you looking to acquire and retain customers… but aren’t sure which marketing tactics can help achieve these goals? In this on-demand webinar, Pinpointe and content creator, Lisa Furgison McEwen, shows you the ways to create and use awesome content that subscribers crave. In this on-demand event, Lisa covers: Types of content to create Writing tricks that […]

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Email Design Tips, Webinars

On-Demand Webinar | 27 Design & Content Tips for Creating Clickable Email Campaigns

A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s). In this on-demand event, Pinpointe and award-winning marketer and email marketing specialist – Eryn Branham – show you how to create stunning email campaigns that get read and clicked. During the webinar, Eryn covers: […]

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Email Marketing Best Practices, Infographics

40 Email Marketing Statistics You Need to Know

When used correctly, email marketing can do some amazing things, like generate $0.11 of revenue per email sent and grow your customer and leads database at a rapid pace.  Our friends over at EveryCloud put togther an infographic – The Giant Email Marketing Statistics Guide, which includes 40 email marketing statistics that will change the […]

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Infographics, Landing Page Tips

Landing Page Highway: An Animated Infographic

This animated landing page infographic from Email Monks was so awesome, we just had to share! Click on it to experience it's full awesomeness… Landing Page Highway: An Animated Infographic Click To Tweet  

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10 Deadly Sins of Email Marketing-on-demand webinar-pinpointe

On-Demand Webinar: 10 Deadly Sins of Email Marketing

Are you an email marketing sinnner? Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it. In this exclusive on-demand event Pinpointe and special guest speaker, Kelly Noble Mirabella – an experienced marketing consultant and vivacious speaker, reveal the ten most common email marketing sins […]

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should I gate my content gated content
Content Marketing, Marketing Strategy

Gated Content – Should You Gate Your Marketing Content?

Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s start by clarifying what gated content is, as tit […]

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improving click through rates
Email Delivery Tips, Email Response Rates

Secrets to Improving Your Email Click Through Rates

Clutter – it's an easy way to describe the digital lives of most modern day consumers. From websites with too many advertising banners and featured results to social media platforms with more posts and updates from brands than from friends, and of course, the email inbox, filled to the brim every morning upon waking and […]

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Tips for Writing Email Subject Lines That Work
Email Writing Tips

9 Tips for Writing Email Subject Lines That Work

Every copywriter and journalist knows the importance of a powerful headline. A subject line can make or break your email. More than a third of subscribers decide whether or not to open your email based on the subject line alone, so we've compiled nine tips to write subject lines that work. 1. The 50/50 time-spent […]

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