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Pinpointe Whitepaper: “21 Tips to Increase HTML Email Response Rates”

Wondering if you should be sending HTML or text-only email correspondence? It’s Not as Easy as it Looks. Often more energy and passion are applied to the graphic design than is applien to the content, personalization headline and call-to-action elements combined. Unfortunately, poorly designed and coded HTML messages have a 70% chance of being ignored, deleted or filtered. This paper provides 21 great tips to ensure HTML emails get delivered to the recipients’ inbox.  You might also be interested in the Webinar: “Email Marketing 101 – Improving Email Delivery”

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