Webinar – Using Split Testing to Improve Responses
ProspectDB and Pinpointe’s Webinar covers several case studies on “Using Split Testing to Increase Response Rates”. This informative, interactive webinar includes interactive questions and a Q and A session, and covers the following topics:
- Brief Update on CAN-SPAM Requirements
- Multiple Case Studies: Testing Subject Lines, HTML vs. Multi-Part, Personalization and more
- We’ll use LIVE data and customer examples vs. “theory”
- The Pinpointe / ProspectDB partner offer
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Slide Deck

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On-Demand (Quicktime)

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On-Demand (Windows)

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Questions (pdf)

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