Pinpointe Resources

Webinar: Case Studies: Using Split Testing 

February 18, 2009

Webinar – Using Split Testing to Improve Responses (Feb 18, 2009)

Netprospex and Pinpointe’s Webinar covers several case studies on “Using Split Testing to Increase Response Rates”.  This informative, interactive webinar includes interactive questions and a Q and A session, and covers the following topics:

• Quick Update on CAN-SPAM Requirements 
• Multiple Case Studies: Testing Subject Lines, HTML vs. Multi-Part, Personalization and more
• We’ll use LIVE data and customer examples vs. “theory”
• The Pinpointe / Netprospex partner offer

		Download the Quicktime (mpeg 4 / .mov) on-demand  presentation (57 minutes / 18MBytes)
		Download the Windows Media (.wmv) on-demand presentation (57 minutes / 24.5MBytes)
		Download Slide Deck: “Split Testing: Case Studies Using Split Testing to Improve HTML Email Response Rates” (.pdf format)“
		Download the complete Q and A summary (10 pages, .pdf format)  We’ve summarized and answered several dozen questions that arose during the event, and dozens more that we weren’t able to get to live.

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