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Pinpointe Research Report: Sales and Marketing Automation Survey – August 2008

In August 2008 we conducted a survey of 443 sales and marketing decision makers of all ranks at mid size and large companies. Our respondents included a mix of B2B and B2C companies. In this latest, 8 page report, we summarize our key findings, including:

• What are the top challenges that keep marketing and sales professionals up at night?

• What infrastructure do companies have in place to address SFA and marketing automation?

• What is the ’state of the market’ with respect to SFA and marketing automation implementations

Other findings include:

• Which salesforce automation product are customers most happy with? (You may be surprised)

• Which marketing programs do B2B and B2C companies find to be the most effective?

If you want to see what challenges your peers are faced with, this report provides valuable insights.

This report will be available at no charge for a limited time, after which the report will be available for download at $195.

Please click on the link below to download the report. No registration is required. Download .pdf paper (no registration required)

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