Webinars
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“Improve Email Response Rates with Split Testing”
This interactive Webinar covers several case studies on “Using Split Testing to Increase Response Rates”. This informative, interactive webinar includes interactive questions and a Q and A session, and covers multiple case studies on: Testing Subject Lines, HTML vs. Multi-Part, Personalization and more… Download…
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“Email Marketing 101: Tips to Improve Email Responses”
This informative, interactive webinar includes interactive questions and a Q and A session, and covers topics such as CAN-SPAM: Myths and Proofs, 18 Email Tips: DO’s and DON’Ts of Email Marketing and Tips and Tactics to Improve HTML Email Responses… Download…
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White Papers
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Pinpointe Whitepaper: “21 Tips to Increase HTML Email Response Rates”
Wondering if you should be sending HTML or text-only email correspondence? It’s Not as Easy as it looks. Often more energy and passion are applied to the graphic design than to the content, personalization headline and call-to-action elements combined. Unfortunately, poorly coded HTML messages have a 70% chance of not making it to the inbox. This paper to help email marketers avoid common pitfalls, and ensures that HTML emails get delivered.Download… |
Pinpointe Whitepaper: Tips for Growing Your Email Prospect List
The top challenges reported by marketers in 2008 are ‘Getting enough leads’ and ‘growing prospect lists’. Growing a prospest list is especially challenging for B2B companies. This 11 page paper explains a series of tactics and strategies to help you double the size of your prospect list.Download… |
Industry Research Papers
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Pinpointe Research Report: Lead Generation Best Practices – September 2008
In September 2008 we conducted a survey of 858 marketing decision makers of all ranks at mid size and large companies. Our respondents included a mix of B2B and B2C companies. This latest, 8 page report summarizes key findings:
- What segmentation, targeting and personalization techniques are your peers using (and not using)?
- How good is the data within enterprise prospect databases, and what steps are your peers taking to improve data?
- How often do peers send email correspondence to their email list?
- What are peers doing to grow their prospect lists?
Download…
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Pinpointe Research Report: Sales and Marketing Automation Survey – August 2008
In August 2008 we conducted a survey of 443 sales and marketing decision makers of all ranks at mid size and large companies. Our respondents included B2B and B2C companies. This 8 page report uncovers:
- What are the top challenges that keep marketing and sales professionals up at night?
- What infrastructure do companies have in place to address SFA and marketing automation?
- What is the ’state of the market’ with respect to SFA and marketing automation implementations
Download…
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Best Practices – Case Studies
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| Telemark’s VP of Marketing explains how they generated $39,000 in revenues from a $400 investment in email marketing and educational webinars. read more… |
News Releases
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October 22, 2008 — Pinpointe’s On-Demand Email Marketing Sees Record Uptick in Customers during Economy Downturn. Enterprises Turn to Email Marketing for Predictable Results in Unpredictable Market. more…
Sept 23, 2008 — ResearchCorp / Pinpointe Survey Reveals Marketing Executives’ Top Challenges and Concerns. Data Quality and Limited Ability to Determine ROI Top List. more… |
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