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Home -> Product Tour -> Email Deliverability Basics
No matter how compelling your offer happens to be, it’s all for nothing if your email doesn’t reach your recipients. At Pinpointe, we’re continually monitoring and improving our systems with new technology, best practices and ISP relations to maximize our delivery rates and to help you maintain your email reputation.
Advanced Bounce / Unsubscribe Processing
Your email reputation is impacted part by the ratio of emails sent to non-existent addresses
Repeatedly sending emails to invalid / non-existent addresses, and not properly honoring unsubscribe requests are two factors that can damage your email reputation (and ours), and reduce deliverability over time. Pinpointe does more than simply manage hard and soft bounces and unsubscribe requests. When an email bounces, it often includes descriptive information that might indicate a delivery issue. When this happens, our IT staff is automatically alerted so that we can manage the problem right away. We can also re-route outbound email traffic to other IP addresses across multiple ISP networks to ensure deliverability.
Global Email Suppression
Face it – some people are more likely to complain. When we receive an abuse complaint or a spam complaint from someone, we automatically add their address to our global banned list, so they cannot receive future emails from anyone on the Pinpointe network. This keeps the recipients happy, helps to reduce our overall spam complaint rates across the entire Pinpointe network, and ultimately improves your email reputation.
IP Address Management
To protect our overall deliverability, Pinpointe uses dozens of IP address block that are spread among multiple network providers. This helps us keep our email network up and running, even if a major ISP has a network related issue.
We group our IP addresses into multiple classes, or reputation levels, based on a range of more than a dozen statistics we track, including send volume, hard and soft bounce rates, customer-specific spam and abuse complaints, open and click-through rates, and more. By tracking and analyzing this information regularly, we are able to group certain customers together who have similar delivery characteristics. The levels are Silver (Customers who have below-average metrics), Gold (customers who have ‘average’ or normal metrics and complaint rates), Platinum (customers who have very few complaints, bounces or issues and consistently are in the top 10% of delivery quality) and finally – dedicated IP’s, for customers who are sending higher email volumes or who want to manage their email reputation separately. Our Platinum customers see fewer than 1 complaint per 10,000 emails sent – about 10 times better than industry averages!
We regularly monitor our IP acceptance rates and maintain an inbox acceptance rate ranging between 95.5% and 98.4%.
Optional Dedicated IP Address
Customers with a proven track record of trusted email marketing who want to manage their own email reputation are eligible to move to a certified IP address. Not every company will qualify, but those that do, get the benefit of a high reputation IP address without the cost of maintaining their own dedicated IP.
That’s not all… Read about how we work with ISP’s and Enterprises to improve email delivery
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4601 Lafayette
Santa Clara
CA 95056-4428
US: 408-837-7577
sales@pinpointe.com
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