(Updated 28-January 2010) Our first webinar ‘Email Marketing 101′ was focused on basic tips to improve delivery, with a concentration on email content – the easiest component for most of us marketing folks to control.
Once challenge many Email marketers face, is knowing for sure which variation of their given email will deliver the best results. Different strategies for headline text, body copy and overall design can dramatically change the response rate. This Webinar covers several case studies on “Using Split Testing to Increase Response Rates”. This interactive webinar includes interactive questions and a Q and A session, and presents several case studies that cover the following topics:
- Testing Subject Lines – What’s the best Subject Line length?
- Is it better to send from a Company name or a person’s name?
- Do special offers work?
- How does personalization impact email response rates?
You can download the on-demand version and slide deck here:
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Download the Quicktime (mpeg 4 / .mov) on-demand presentation (57 minutes / 17MBytes -downloads before playing) |
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Download the Windows Media (.wmv) on-demand presentation (57 minutes / 21.5MBytes) |
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Slide Deck: “Case Studies Using Split Testing to Improve HTML Email Response Rates” (.pdf format)“ |
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Q and A summary (10 pages, .pdf format) We’ve summarized and answered several dozen questions that arose during the event, and dozens more that we weren’t able to get to live. |
May 7th, 2009 at 6:26 am
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