This is the first in our series of Webinars on Email Marketing deliverability. Top tips are based on analysis of thousands of customer email campaigns and over a hundred million emails. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox. Email Marketing 101 focuses on email content and covers the following topics:
- Update on CAN-SPAM Requirements
- Designing for the Inbox: Think “Above the Fold”
- 21 DOs and DON’Ts – Tips to Improve Email Delivery
The accompanying slides and Q and A summary are below… And hey, please Diggit, Fave or Tweet about it!
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Download Slide Deck: “Email Marketing 101: Tips to Improve HTML Email Response Rates” (.pdf format)“ |
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Download 8 page Question and Answer Summary (pdf format)” |
If you’re interested in more advanced topics – check out Email Marketing 201 Webinar (aka “Why Good Emails Go Bad“) where we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars.
