Email and Social Marketing Tips | Pinpointe Blog

Our first series of webinars – starting with ‘Email Marketing 101′ focus on straight-forward tips to improve delivery with a concentration on email content – the easiest component for most of us marketing folks to control.  The followup webinar can be downloaded here or at the bottom of this post – “Email Marketing 201: Advanced Email Delivery Issues“.

In this Webinar, (aka “How Email Delivery Works“) ProspectDB and Pinpointe take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars – you might want to point your IT team to these slides. Our goal was to not only leave you with a dozen or so specific tips, but to help you understand all the places where your email can get tripped up before finally hitting the recipient’s inbox.  Topics include:

• Review CAN-SPM Requirements
• Update: How current Enterprise Email Filters work
• Tracking an Email from send to delivery: possible pitfalls along the way

You can download the on-demand version and slide deck at the bottom of this posting. And hey, please Diggit!

Here’s an overview diagram – you can also download the slide deck and on-demand version of the presentation here…

Here’s the slide deck and on-demand version of the webinar….

Webinar: Email Marketing 201 – Improving Email Delivery

		Download the Quicktime (mpeg 4 / .mov) on-demand presentation (57 minutes / 17MBytes -downloads before playing)
		Download the Windows Media (.wmv) on-demand presentation (57 minutes / 21.5MBytes)
		Download Slide Deck: “Email Marketing 201: (Improving Email Delivery(Advanced / Technical Topics)  (.pdf format)“