Our first series of webinars – starting with ‘Email Marketing 101′ were focused on more straight-forward tips to improve delivery, with a concentration on email content – the easiest component for most of us marketing folks to control. In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars. Our goal was to not only leave you with a dozen or so specific tips, but to help you understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include:
- Review CAN-SPM Requirements
- Update: How current Enterprise Email Filters work
- Tracking an Email from send to delivery: possible pitfalls along the way
- Designing for the Inbox
You can download the on-demand version and slide deck at the bottom of this posting. And hey, please Diggit!
Here’s an overview diagram – you can also download the slide deck and on-demand version of the presentation here…
Here’s the slide deck and on-demand version of the webinar….
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Download the Quicktime (mpeg 4 / .mov) on-demand presentation (57 minutes / 17MBytes -downloads before playing) |
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Download the Windows Media (.wmv) on-demand presentation (57 minutes / 21.5MBytes) |
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Download Slide Deck: “Email Marketing 201: Advanced Tips to Improve Email Delivery Rates” (.pdf format)“ | |
