At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with […]

Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be […]

One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to […]

People Love Marketing Videos… A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in […]

Great email marketing is more than just a newsletter… Or a product email or that survey your CEO asked you to send out. It’s a strategic, well-planned cadence of relevant content that segmented for specific goals. In this on-demand webinar, Pinpointe and Strategic Marketing & Demand Generation Expert –  Stephanie Ristow will show you how […]

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge… It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. In this on-demand event, […]

The Email Doctor Is In… Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just couple of the problematic symptoms marketers deal with. In this on-demand webinar, Pinpointe and email marketing specialist, […]

Looking to reach new customers and grow your business? Google's search platform and Facebook news feeds are great channels to place your ads in. But which is more effective – Facebook Ads or Google Ads? In this infomative on-demand event, Pinpointe and digital marketing leader, Antoine Dupont, explain the key differences between both types of […]