Marketers are constantly challenged to deliver remarkable, content-driven experiences… Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework. On January 22, Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group, will explain how to leverage a digital marketing transformation […]

Is your pay-per-click strategy in dire need of updating? If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too. So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and […]

At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with […]

Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be […]

One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to […]

People Love Marketing Videos… A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in […]

Great email marketing is more than just a newsletter… Or a product email or that survey your CEO asked you to send out. It’s a strategic, well-planned cadence of relevant content that segmented for specific goals. In this on-demand webinar, Pinpointe and Strategic Marketing & Demand Generation Expert –  Stephanie Ristow will show you how […]

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge… It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. In this on-demand event, […]