Pinpointe - Business Email Marketing Blog » Webinars – Email Marketing

Webinar: How a SPAM Firewall Works

Pinpointe — Tue, 19 Apr 2011 09:32:44 +0000

Our first webinar - ‘Email Marketing 101′ focused on tips to improve delivery with a concentration on email content. In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical. Our goal is to not only leave you with a dozen or so specific tips, but to help understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include: How current Enterprise Email Filters work Tracking an Email from send to delivery: possible pitfalls along the way Designing for the [...]

Webinar – Use Split Testing to Improve Email Responses

Pinpointe — Thu, 24 Mar 2011 01:43:12 +0000

Watch Webinar This is our third in a series of webinars for your business email marketing. Based on analysis of thousands of Business to Business email campaigns and a few hundred million emails that have been sent through Pinpointe’s B2B email marketing platform, we share results of several email split tests to help you improve your email marketing results in a business to business (“B2B”) environment. Join us in this interactive webinar session that includes question and answer sessions throuhhout. Topics covered include: Which is better: Sending from a person or from your company address? Can you lift response rates using personalization? What does subject line length have to do with response rates? The accompanying slides and Q and A summary [...]

Webinar: Writing Tips to Improve Email Responses

Pinpointe — Thu, 17 Feb 2011 05:44:08 +0000

This is the SECOND in our series of Webinars on Email Marketing deliverability. Which is more important - a great subject line, or a fantastic graphic design and witty content? Will having more links in your email increase your email response rate, or decrease it? We'll explain in this 'Email Writing Tips' webinar .

Based on analysis of 100's of millions of B2B emails and thousands of email campaigns that have recently been sent through Pinpointe's email marketing platform, we'll cover specific writing tips that will help you to improve email response rates. First, we'll break the email down into sections, including the subject, send-from, introduction, body and signature. Then we'll cover email writing tips for each section to explain what you can do to maximize responses.

Join us in this 50 minute on-demand Webinar, where we cover:

The Top 9 Best / Worst Performing Email Subjects
What content should all good emails have in common?
Optimizing your Subject Line
Embedded Link analysis - how to optimize links in your email

The accompanying slides and Q and A summary are below... And hey, please Diggit, Fave or Tweet about it!

Webinar: Tips to Improve HTML Email Response Rates

Pinpointe — Wed, 19 Jan 2011 02:00:08 +0000

This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox. Email Marketing 101 focuses on email content and covers the following topics: Designing for the Inbox: Think "Above the Fold" 21 DOs and DON'Ts - Tips to Improve Email Delivery The on-demand version, accompanying slides and 10 page Q and A sumamry are included.