Email and Social Marketing Tips | Pinpointe Blog

(Updated March 6, 2010) This is our fourth in a series of educational webinars covering topics to help improve email marketing response rates.  Pinpointe is joined by NetProspex to present ”Writing Tips to Improve Email Response Rates.”  Based on analysis of millions of B2B emails that have been sent through Pinpointe’s email marketing platform, this Webinar provides real examples of the best and worst performing emails, and specific writing tips to help improve email response rates.  Join us for this 50 minute on-demand Webinar (you can also download the slide deck), where we’ll cover:

- The Top 10 Best / Worst Performing Email Subjects
– Writing Tips to Improve Email Response Rates
– B2B Email Content – How to Structure Your Email Content
- Analysis and Tips for Effective Link Usage

You can download the on-demand version and slide deck below… . And hey, please Diggit, Fave or Tweet about it!

		Download the Windows Media (.wmv) on-demand presentation (55 minutes / 28 MBytes)
		Download the Apple QuickTime (.mov) Downloads presentation (55 minutes / 21 MBytes)
		Download Slide Deck: “Email Marketing – Writing Tips to Improve Email Response Rates” (.pdf format) / 2MB”

If you’re interested in more advanced topics – check out Email Marketing 201 Webinar (aka “Why Good Emails Go Bad“) where we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars.

(Updated 12/15/09) This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

• Update on CAN-SPAM Requirements
• Designing for the Inbox: Think “Above the Fold”
• 21 DOs and DON’Ts – Tips to Improve Email Delivery

The total play time is 55 minutes; the on-demand version, accompanying slides and 10 page Q and A sumamry are below.

You can download the on-demand version and slide deck below… . And hey, please Diggit, Fave or Tweet about it!

		Download Slide Deck: “Email Marketing 101: Tips to Improve HTML Email Response Rates” (.pdf format)“
		Download 8 page Question and Answer Summary (pdf format)”
		Download the Quicktime (mpeg 4 / .mov) on-demand presentation (57 minutes / 17MBytes -downloads before playing)
		Download the Windows Media (.wmv) on-demand presentation (57 minutes / 21.5MBytes)

If you’re interested in more advanced topics – check out Email Marketing 201 Webinar (aka “Why Good Emails Go Bad“) where we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars.

(Updated 28-January 2010)  Our first webinar ‘Email Marketing 101′ was focused on basic tips to improve delivery, with a concentration on email content – the easiest component for most of us marketing folks to control.

Once challenge many Email marketers face, is knowing  for sure which variation of their given email will deliver the best results.  Different strategies for headline text, body copy and overall design can dramatically change the response rate.  This Webinar covers several case studies on “Using Split Testing to Increase Response Rates”.  This interactive webinar includes interactive questions and a Q and A session, and presents several case studies that cover the following topics:

• Testing Subject Lines – What’s the best Subject Line length?
• Is it better to send from a Company name or a person’s name?
• Do special offers work?
• How does personalization impact email response rates?

You can download the on-demand version and slide deck here:

		Download the Quicktime (mpeg 4 / .mov) on-demand presentation (57 minutes / 17MBytes -downloads before playing)
		Download the Windows Media (.wmv) on-demand presentation (57 minutes / 21.5MBytes)
		Slide Deck: “Case Studies Using Split  Testing to Improve HTML Email Response Rates” (.pdf format)“
		Q and A summary (10 pages, .pdf format) We’ve summarized and answered several dozen questions that arose during the event, and dozens more that we weren’t able to get to live.

Our first series of webinars – starting with ‘Email Marketing 101′ were focused on more straight-forward tips to improve delivery, with a concentration on email content – the easiest component for most of us marketing folks to control.  In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars. Our goal was to not only leave you with a dozen or so specific tips, but to help you understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include:

• Review CAN-SPM Requirements 
• Update: How current Enterprise Email Filters work
• Tracking an Email from send to delivery: possible pitfalls along the way
• Designing for the Inbox

You can download the on-demand version and slide deck at the bottom of this posting.  And hey, please Diggit!

Here’s an overview diagram – you can also download the slide deck and on-demand version of the presentation here…

Read the rest of this entry »

Our first series of webinars – starting with ‘Email Marketing 101′ focus on straight-forward tips to improve delivery with a concentration on email content – the easiest component for most of us marketing folks to control.  The followup webinar can be downloaded here or at the bottom of this post – “Email Marketing 201: Advanced Email Delivery Issues“.

In this Webinar, (aka “How Email Delivery Works“) ProspectDB and Pinpointe take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars – you might want to point your IT team to these slides. Our goal was to not only leave you with a dozen or so specific tips, but to help you understand all the places where your email can get tripped up before finally hitting the recipient’s inbox.  Topics include:

• Review CAN-SPM Requirements
• Update: How current Enterprise Email Filters work
• Tracking an Email from send to delivery: possible pitfalls along the way

You can download the on-demand version and slide deck at the bottom of this posting. And hey, please Diggit!

Here’s an overview diagram – you can also download the slide deck and on-demand version of the presentation here…

Read the rest of this entry »