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Webinar – Drip Marketing Campaign Strategies

By on January 19, 2013 in Auto-Pilot Campaigns, Tutorials, Webinars - Email Marketing

The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI in terms of leads.  

Pinpointe and Tamara Gielen covers key email marketing trends for 2013, and provides an action plan on how to take your email marketing strategy to the next level with email autoresponders and lead nurturing. This webinar provides practical examples of triggered email sequences and autoresponders you need to implement  to nurture leads and increase conversions. 

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Webinar – How to Generate Leads with Optin Email

By on November 26, 2012 in Tutorials, Webinars - Email Marketing

Pinpointe and Bob Bly, noted Internet strategist, prolific author and successful copywriter explains proven strategies to generate leads with your permission-based, opt-in email list. This event focuses on generating and converting leads with permission-based email marketing. You’ll leave this webinar with tips to generate twice as many leads at half the cost.

You’ll Learn:

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Webinar – SEO: ‘Must-Do Now!’ SEO Tips

By on November 7, 2012 in Lead Generation, Tutorials, Webinars - Email Marketing

Join Pinpointe and our special guest presenter, Jon Rognerud to learn 'How to Make Search Engines Work For You.' Jon is a noted Search Engine Optimization (SEO) expert and author of 'The Ultimate Guide to Search Engine Optimization'. In this information-packedwebinar, Jon will show you several low cost ways to improve your 'natural search' traffic to your website. WHAT YOU WILL LEARN…

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Webinar: How a SPAM Firewall Works

By on September 19, 2012 in Email Response Rates, SPAM Topics, Webinars - Email Marketing

Our first webinar - ‘Email Marketing 101′ focused on tips to improve delivery with a concentration on email content.   In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical.  Our goal is to not only leave you with a dozen or so specific tips, but to help understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include: How current Enterprise Email Filters work Tracking an Email from send to delivery: possible pitfalls along the way Designing for the [...]

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Webinar – How to Generate More Inbound Leads

By on June 27, 2012 in Best Practices, Tutorials, Webinars - Email Marketing

In our information-packed event presented by Bob Bly, noted Internet strategist, prolific author and successful copywriter, you will learn proven strategies to get more prospects into your sales funnel. We’ll show you multiple ways to grow your email list and your sales lead funnel. With Bob’s advice, you’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.

WHAT YOU WILL LEARN…

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Webinar: Tips to Improve Email Response Rates

By on May 27, 2012 in Best Practices, Design for the Inbox, Email Design Tips, Email Response Rates, Webinars - Email Marketing

This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery

The on-demand version, accompanying slides and 10 page Q and A sumamry are included.

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Webinar – Generate Leads with Content Marketing

By on May 4, 2012 in General Tips, Lead Generation, Webinars - Email Marketing

Increase Leads with Content-Based Marketing from Pinpointe on Vimeo. Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present ‘Generate More Leads with Content Marketing’.  Offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. In this session, you will learn how to create free content offers that generate more leads while achieving other marketing objectives. WHAT YOU WILL LEARN: 5 reasons to offer free white papers in your marketing. The 4 characteristics of a successful offer. Choosing white paper titles and topics with the strongest appeal. Generate twice [...]

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Webinar – Creating Landing Pages that Sell

By on March 15, 2012 in Lead Generation, Webinars - Email Marketing

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present ‘Creating Landing Pages that Sell”.  All the website traffic in the world won’t earn you a dime unless your landing page can convert it into leads and sales. In this session, we explain how to write and design landing pages that can double or triple conversion rates, leads, and sales online. This event also presents over a dozen examples.  (And Pinpointe is a great system to send emails to your contacts so you can invite them to sign up on your landing pages.) Please join Pinpointe and special guest presenter [...]

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Webinar – What’s Working in Email Marketing? (Bob Bly)

By on February 8, 2012 in Best Practices, Email Writing Tips, Lead Generation, Webinars - Email Marketing

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present ‘What’s Working in Email Marketing Today?’ Learn tips to help improve your email marketing results in this week’s webinar.  Please join Pinpointe and our special guest Bob Bly, author of more than 75 books, including “The Copywriter’s Handbook” and “The Complete Idiot’s Guide to Direct Marketing” for a free, interactive webinar to help you improve your email marketing results. In this interactive webinar, attendees will learn strategies to increase click-through rates, conversions and revenues from a noted industry expert.  Topics include: The Agora Model for making money with email marketing. [...]

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Webinar – Use Split Testing to Improve Email Responses

By on March 24, 2011 in Best Practices, Email Response Rates, Tutorials, Webinars - Email Marketing

Watch Webinar This is our third in a series of webinars for your business email marketing. Based on analysis of thousands of Business to Business email campaigns and a few hundred million emails that have been sent through Pinpointe’s B2B email marketing platform, we share results of several email split tests to help you improve your email marketing results in a business to business (“B2B”) environment. Join us in this interactive webinar session that includes question and answer sessions throuhhout. Topics covered include: Be Sociable, Share! Tweet

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Webinar: Writing Tips to Improve Email Responses

By on February 17, 2011 in Best Practices, Email Response Rates, Email Writing Tips, Webinars - Email Marketing

This is the SECOND in our series of Webinars on Email Marketing deliverability.  Which is more important – a great subject line, or a fantastic graphic design and witty content?  Will having more links in your email increase your email response rate, or decrease it?  We’ll explain in this ‘Email Writing Tips’ webinar .

Based on analysis of 100′s of millions of B2B emails and thousands of email campaigns that have recently been sent through Pinpointe’s email marketing platform, we’ll cover specific writing tips that will help you to improve email response rates.  First, we’ll break the email down into sections, including the subject, send-from, introduction, body and signature.  Then we’ll cover email writing tips for each section to explain what you can do to maximize responses.

Join us in this 50 minute on-demand Webinar, where we cover:

  • The Top 9 Best / Worst Performing Email Subjects
  • What content should all good emails have in common?
  • Optimizing your Subject Line
  • Embedded Link analysis – how to optimize links in your email

The accompanying slides and Q and A summary are below… And hey, please Diggit, Fave or Tweet about it!

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