Email and Social Marketing Tips | Pinpointe Blog

Yes.  Pinpointe is designed to help you personalize your communications to improve response results.  Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body.  When you create and configure your contact lists, you will probably create some additional custom fields too.  These custom fields can also be used to personalize your communications.

To insert any field, including custom fields into your email campaign, just click on the “Insert Field” link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert.  You’ll see the field inserted as a tag.  For example if your list has fields called ‘First_Name’ and ‘Last_Name’, and you wanted to insert them into the subject and body as follows, you’ll see the following in the editor:

Subject: %%First_Name%% – Here is this Month’s Newsletter

Body:

Dear %%First_Name%% %%Last_Name%%,

…

Of course.

Pinpointe  supports sending of automatic sequential emails that are triggered when a user subscribes, sent in specific time intervals, eg. After 1 hour, or after 2 days etc.

These sequential emails are referred to as Auto-Pilot campaigns, or ‘autoresponders’ and can be accessed using the Autoresponders section from the main menu.

Pinpointe also supports custom Auto-pilot campaigns that are triggered by specific custom fields. Lets say for example, that you have a custom field called “Title Level” and an Autoresponder setup to send out a specific email to all ‘Director-level’ contacts.

When the contact fills in their details in the subscription form, and selects ‘Director-level’ from the options, they will receive this auto-pilot response.  You can create different auto-pilot campaigns with different information based on whether the contact is a VP level, manager or engineering level contact.

For a tutorial on creating an auto-pilot campaing, see this entry. setting-up-an-auto-pilot-marketing-campaign