Email and Social Marketing Tips | Pinpointe Blog

The Official Pinpointe Email Marketing Blog
Jul 9
Be Nice.. Share With Your Friends And Enemies
  • Digg
  • Technorati
  • TwitThis
  • del.icio.us
  • Google
  • Facebook
  • StumbleUpon
  • Yahoo! Buzz
  • LinkedIn
  • Slashdot
  • MySpace
  • Blogosphere News

Here’s the scenario.  You’ve created a campaign and sent it out a month ago.  Since then you’ve had new prospects sign up for the same list and now you would like to resend the same campaign to only the new contacts. How do you do this?

This is easy.  We’re going to send to a list of prospects and we’ll filter based on dates.

Here’s what to do:1. Select the campaign and send it as normal.
2. Use the “Filter” option and “Filter by date subscribed” This will give you a date field that you can select.
3. You select the date that you want to filter by, so it would be something like: Contacts that have subscribed after 20 Oct 2007.
4. Send the campaign as you normally would. It will only be sent to those that have subscribed after the designated date.

This will only send the emails to people who have subscribed after you have sent the email the first time.

Another alternative to this is to create an auto-pilot campaign program instead of an email campaign. You can then set the auto-pilot program to be sent immediately after subscription and make sure you select to send to existing contacts.

This will send the email to all the current contacts on your contact list and then will send to anyone who signs up after.

 

 

Jul 9
Be Nice.. Share With Your Friends And Enemies
  • Digg
  • Technorati
  • TwitThis
  • del.icio.us
  • Google
  • Facebook
  • StumbleUpon
  • Yahoo! Buzz
  • LinkedIn
  • Slashdot
  • MySpace
  • Blogosphere News
Yes.  You can export a list of contacts who opened or responded to a specific campaign or a series of campaigns.  To do this, when you select your contact list make sure you tick “Yes Use Filtering Options”.
Then select the specific email campaign or campaigns you wish to filter by. 

 

 

Jul 9
Be Nice.. Share With Your Friends And Enemies
  • Digg
  • Technorati
  • TwitThis
  • del.icio.us
  • Google
  • Facebook
  • StumbleUpon
  • Yahoo! Buzz
  • LinkedIn
  • Slashdot
  • MySpace
  • Blogosphere News

Yes.  Pinpointe is designed to help you personalize your communications to improve response results.  Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body.  When you create and configure your contact lists, you will probably create some additional custom fields too.  These custom fields can also be used to personalize your communications.

To insert any field, including custom fields into your email campaign, just click on the “Insert Field” link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert.  You’ll see the field inserted as a tag.  For example if your list has fields called ‘First_Name’ and ‘Last_Name’, and you wanted to insert them into the subject and body as follows, you’ll see the following in the editor:

Subject: %%First_Name%% – Here is this Month’s Newsletter

Body:

Dear %%First_Name%% %%Last_Name%%,

 

Next Entries »