Email by itself is kind of like… a one legged stool.  It can’t stand on its own.  To be effective and useful, combine email marketing with search, social marketing and blogging.  Most Business-to-Business (B2B) marketers are still trying to figure our how to apply social marketing techniques to their business.  Here are 5 tips to get started.  We’ll dive into more detail on each of these in coming weeks.  Best tip? Just start!  Don’t worry if you don’t have a ton of content for a blog, or bzillions of prospective subscribers.  Take the first steps: Write like you talk Write like a real person and write the way you would talk in every day conversation.  Try to avoid ‘marketeer / [...]